Data

November 9, 2018 #CommsChat on content, data and engagement

This week on #CommsChat, we’ll be talking all things content, particularly focusing on the use of data and interactive elements. Topics include: What impact does great content have on a company’s reputation? How can corporate communicators put data to use in an interesting way? How can interactive elements be built into online content? Can data […]

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October 13, 2015 Transcript of #CommsChat on data and marketing

This week on #CommsChat we were joined by EXASOL AG as we discussed data and marketing. What can companies do to get value from data? How can they implement that knowledge in their communications strategies? Highlights:   @EXASOLAG #commschat Organizations need to analyze a ton of data & look for insights to remain competitive. Data scientists […]

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October 7, 2015 Data and marketing: the perfect match

Sean Jackson, CMO, EXASOL The sheer volume of data that is available today has created a new era for marketing and communications.  Indeed, business and organisations across the globe continue to produce enormous amounts of data at a staggering rate. This data provides infinite possibilities for marketing departments to truly understand the motivations of those […]

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October 6, 2015 #CommsChat on data and marketing

Next week on #CommsChat we’ll be joined by EXASOL AG as we discuss data and marketing. What can companies do to get value from data and how can they implement that knowledge in their communications strategies. Data scientists are becoming ever more prevalent – what role are they playing in the marketing industry? How has […]

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July 10, 2015 #CommsChat on data science and marketing

Next Monday, Sean Jackson, CMO at EXASOL will guide us through the world of data science and its impact on the marketing industry. Data scientists are becoming ever more prevalent – what role are they playing in the marketing industry? How has the availability of data changed how marketers target customers in their campaigns? What does […]

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January 15, 2015 #CommsChat with the IoIC

New Institute of Internal Communication research reveals there are now over 45,000 people working in internal communication in the UK. What has brought this about, and what are the implications for practitioners and their employers? Are organisations benefiting from the full potential of this workforce? There are over 45,000 people working in internal communication in […]

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August 8, 2014 #CommsChat on email intelligence

This week’s #CommsChat will look at email intelligence, phishing, blacklisting and email marketing with Tom Sather, senior research director at consumer intelligence and brand protection company, Return Path (@returnpath).   What are the common pitfalls that you see that reduce the effectiveness of email marketing campaigns? What correlation do you see between deliverability and ROI (give […]

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January 8, 2013 Transcript of #CommsChat on the future of PR

This week, we were joined by Stephen Davies, the digital comms practitioner, blogger, biohacker, and senior consultant at 33 Digital. He recently presented his series of predictions for what PR will look like in 2023. On the first #CommsChat of 2013 we discussed the issues that data, privacy and technology will pose ten years into the future. Some […]

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January 4, 2013 #CommsChat looks into the future with Stephen Davies

For our first #CommsChat of 2013, rather than predict comms trends for the year ahead, we’re going to skip a decade. Stephen Davies, the digital comms practitioner, blogger, biohacker, and senior consultant at 33 Digital, recently presented his series of predictions for what PR will look like in 2023. You can read Stephen’s entire set […]

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