customer service
August 28, 2014 #CommsChat on social media and crisis management
Inspired by Gregg’s recent expert handling of an internet-related crisis, we think about the threats and the possibilities of managing brand reputation in the digital age. Next week’s #CommsChat will focus on the role of social media platforms during crisis management. We have some guests TBA, but if you want to be a guest, let […]
April 3, 2014 #CommsChat on technology and fashion
For the past few years, the fashion industry has been on the forefront of technology and social media use. In the retail world, it is something of a trailblazer in the digital world. This week, we’ll be discussing how fashion and luxury brands use technology and what lessons other industries can draw from that. We’ll […]
January 27, 2014 #CommsChat on crowdsourcing
This week’s #CommsChat will look at the trend that’s been all the rage for branding, fundraising and public opinion research, among other things: Crowdsourcing. Topics below: What are the benefits of crowdsourcing, as a brand? Disadvantages? In what ways can crowdsourcing be used (#rebrand, fundraising, research, etc)? Can crowdsourcing be a useful PR tool? […]
November 12, 2013 Transcript of #CommsChat on #brandvandals
Last week, we featured the authors of the first book to have a hashtag as a title – Steve Earl and Stephen Waddington. The dynamic duo chatted about brand vandalism, crisis management and the abyss of complaints on social media. Some interesting tweets: @AllthingsIC A2) Great phrase – ‘caustic criticism’ – key is for brands to […]
October 29, 2013 Transcript of #CommsChat on social business
It was quite the hour last week on #CommsChat. We were joined by guest @jaycoopertweets from Bloom. In the midst of an impassioned discussion of social strategy and a look at some examples of consumer-facing social – like last week’s #AskBG initiative – MD of British Gas Business, Stephen Beynon, joined in as well. His […]
October 24, 2013 #CommsChat on social business
Building a truly social business takes a defined focus on objectives, a thorough strategy and a lot of flexibility, among other things. This week, #CommsChat will be joined by Jay Cooper, COO of Bloom (@jaycoopertweets), who will discuss the perils of social, how to become a social business and social strategy. Topics include: What common strategic and […]
October 21, 2013 #CommsChat on sustainability
Next month marks the event of the year for sustainability communicators in London, the Sustainable Brands conference. Joining us on #CommsChat will be Dimitar Vlahov, director of content development for @sustainbrands. Some topics we’ll cover are; What role does sustainability play in brand value? How can sustainability foster innovation and product development? Can a brand […]
September 17, 2013 Transcript of #CommsChat on branding in financial services
Last week on #CommsChat, we were joined by @industry_brand and @livinggroup. We discussed the Lloyds/TSB split and the ways in which branding functions within the financial services sector. Some of the highlighted tweets are below: @Industry_brand Isn’t this the opportunity for brand and service to be the point of difference? @livinggroup Arguably C&G was a true […]
September 12, 2013 #CommsChat on branding and financial services
This week, we’ll be joined by @industry_brand from Industry and Duncan from Living Group (@livinggroup) to chat about the implications of the Lloyds/TSB split on brand, customer relations and the future of financial services. This should be a great opportunity to discuss a specific branding case study and a multifaceted, complex sector, a #CommsChat not […]
April 23, 2013 Transcript of #CommsChat on gamification
Is gamification just putting lipstick on a pig? Last week’s lively #CommsChat with John Brown from Speed Communications turned a few heads. Take a look at some of the most debated points below: brownbare bizarrely, games dynamics is the first thing 2 b thrown out the window when something is gamified (wow that’s a lot of […]
