Content

Contributors

Brittany Golob

Amy Sandys

February 6, 2014 #CommsChat on viral content

This week, we’re going to look at one of the main issues relating to content: shareability. Content is well-established now as a necessity in corporate communications. The problem remains, however, that there is so much content available, that getting your content read requires an extra something. We’ll be joined by Lucia from content strategist @IlexContent, […]

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January 28, 2014 Transcript of #CommsChat on crowdsourcing

Last week on #CommsChat, we had an interesting debate on crowdsourcing. Some proposed its use solely for internal purposes, others lauded prominent PR campaigns that employed crowdsourcing. Whichever side you take, do take a look at some of the points made throughout the hour:  ‏@jgombita I think if the campaign is “ideas” issues-based (for example, corporate […]

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January 14, 2014 Transcript of #CommsChat on 2014 predictions

Last week, in our first chat of 2014, we took a look at your expectations and predictions for the next 12 months. We heard from internal comms professionals, social media experts and others who discussed the trends, changes and challenges that will define comms in 2014. Some highlighted tweets: @jarrodwilliams content. because we’re still not quite […]

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January 7, 2014 Predictions for 2014

Hello #Commschat-ers and welcome back to the Twittersphere. It’s a new year and we’re looking ahead to what the coming months will hold in the world of comms. Join us as we chat about trends, predictions and what you hope to see from 2014. Content was the word of the year in 2013. Why? What […]

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November 19, 2013 Transcript of #CommsChat with Waggener Edstrom

Last week, we were joined by the GM of Waggener Edstrom UK, Cairbre Sugrue. He shared his insights on content marketing, public relations and social media. Here are some tweets that stood out: @krismikulka4 I agree, I think it’s no longer ok to only push out messaging – customers want to be involved and to collaborate. […]

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November 18, 2013 #CommsChat on content with Waggener Edstrom

This week, we’ll be joined by GM of Waggener Edstrom UK, Cairbre Sugrue (@WE_UK), who will chat about narrative, content and skills in PR. Take a look at the topics below. Why brands are no longer in control of their narrative? Content marketing: How’s it different from marketing? Does content marketing produce results? What are […]

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October 29, 2013 Transcript of #CommsChat on social business

It was quite the hour last week on #CommsChat. We were joined by guest @jaycoopertweets from Bloom. In the midst of an impassioned discussion of social strategy and a look at some examples of consumer-facing social – like last week’s #AskBG initiative – MD of British Gas Business, Stephen Beynon, joined in as well. His […]

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October 24, 2013 #CommsChat on social business

Building a truly social business takes a defined focus on objectives, a thorough strategy and a lot of flexibility, among other things. This week, #CommsChat will be joined by Jay Cooper, COO of Bloom (@jaycoopertweets), who will discuss the perils of social, how to become a social business and social strategy. Topics include: What common strategic and […]

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September 10, 2013 Transcript of #CommsChat on Digital Impact Awards

Last week, we celebrated the release of the 2013 Digital Impact Awards shortlist with a special, all-digital #CommsChat event. Some highlighted tweets are below. @adamrubins social is more tangible. Listen, respond, evaluate. Mobile yet to find its feet in digital comms  @dellerm we put video to good use for engagement. Tailored videos for each stakeholder website talking […]

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September 9, 2013 #CommsChat on Digital Impact Awards

Communicate magazine has announced its 2013 Digital Impact Awards shortlist. Tonight on #CommsChat, we’ll be joined by some of the shortlisted companies who will discuss the latest in digital communications. Topics include: How have mobile technology and apps changed digital comms? What role does or can video play in communicating with stakeholders or employees? How […]

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