Content

July 4, 2014 #CommsChat on World Cup real-time marketing

With the 2014 World Cup nearing its final stages, we’re thought it would be fun to discuss the communications and marketing activity surrounding the event. Brands have upped their game when it comes to real-time marketing and the World Cup has seen some fun, interesting and strategic work. We’ll be joined by online advertising technology […]

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June 27, 2014 #CommsChat on mobile communications

The word of the year so far has been mobile and what it means for the future of communications. Join guests Rebecca Allen, director of brands, mobiles and agencies at Outbrain UK (@RebeccaAllen23) and @OutbrainUK as we discuss the following topics: Why is mobile engagement important and for what sectors? What obstacles are companies using […]

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April 3, 2014 #CommsChat on technology and fashion

For the past few years, the fashion industry has been on the forefront of technology and social media use. In the retail world, it is something of a trailblazer in the digital world. This week, we’ll be discussing how fashion and luxury brands use technology and what lessons other industries can draw from that. We’ll […]

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March 4, 2014 Transcript of #CommsChat on awards and events social media content

In honour of award season drawing to a close (poor Leo), we ran a #CommsChat last week looking at how brands use events like awards shows, sporting events and other major public activity to generate buzz for themselves on social media. We discussed content and platform and the ways in which a brand can gain […]

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March 3, 2014 #CommsChat on social media and awards events

Social media explodes around events like the Oscars, the Brit Awards, the Superbowl. Those events often encourage brands to develop content geared specifically to that event, such as the now-famous Oreo tweet and MasterCard’s now-infamous #PricelessSurprise campaign at the Brit Awards. Tonight, we’ll address the following topics: How can brands make use of major events […]

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February 11, 2014 Transcript of #CommsChat on viral content

Last week’s #CommsChat on viral content with Lucia from (@IlexContent) went viral. (Okay, maybe not, but it was a great chat nonetheless.) Here are some interesting tweets: @IlexContent  Getting your content out to as many people as possible gives you a better ROI – your content is working harder @Nicksy200  suggest viral has to be 3 things […]

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February 6, 2014 #CommsChat on viral content

This week, we’re going to look at one of the main issues relating to content: shareability. Content is well-established now as a necessity in corporate communications. The problem remains, however, that there is so much content available, that getting your content read requires an extra something. We’ll be joined by Lucia from content strategist @IlexContent, […]

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January 28, 2014 Transcript of #CommsChat on crowdsourcing

Last week on #CommsChat, we had an interesting debate on crowdsourcing. Some proposed its use solely for internal purposes, others lauded prominent PR campaigns that employed crowdsourcing. Whichever side you take, do take a look at some of the points made throughout the hour:  ‏@jgombita I think if the campaign is “ideas” issues-based (for example, corporate […]

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January 14, 2014 Transcript of #CommsChat on 2014 predictions

Last week, in our first chat of 2014, we took a look at your expectations and predictions for the next 12 months. We heard from internal comms professionals, social media experts and others who discussed the trends, changes and challenges that will define comms in 2014. Some highlighted tweets: @jarrodwilliams content. because we’re still not quite […]

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January 7, 2014 Predictions for 2014

Hello #Commschat-ers and welcome back to the Twittersphere. It’s a new year and we’re looking ahead to what the coming months will hold in the world of comms. Join us as we chat about trends, predictions and what you hope to see from 2014. Content was the word of the year in 2013. Why? What […]

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