content marketing
March 18, 2016 #CommsChat on content marketing
This week, we’ll look at content marketing, content advertising and content collaboration. We’ll look at the importance of content marketing for companies, the rise in popularity it has experienced over the past few years, and the benefits of content collaboration. Why is content marketing so important for brands? What are the opportunities of content marketing? Who in […]
February 5, 2015 Transcript of #CommsChat on content marketing
This week the subject of content marketing stirred debate, the main dividing question was whether content marketing was inherently social. Here are some of the highlights: @devie_mohan The opportunity to engage with the content is what is crucial – sharing is one way to achieve it! @aCupOfLee because #digital allows for sharing and that is historically the value […]
February 5, 2015 #CommsChat on content marketing
This week we will be talking about the changing role of content marketing. Digital provides businesses with the opportunity to deliver what users want in a way that was never previously possible. Targeted and tailored user experiences are a mutually beneficial phenomenon, and are something that more and more organisations are beginning to embrace. Topics include: Is digital […]
November 19, 2013 Transcript of #CommsChat with Waggener Edstrom
Last week, we were joined by the GM of Waggener Edstrom UK, Cairbre Sugrue. He shared his insights on content marketing, public relations and social media. Here are some tweets that stood out: @krismikulka4 I agree, I think it’s no longer ok to only push out messaging – customers want to be involved and to collaborate. […]
November 18, 2013 #CommsChat on content with Waggener Edstrom
This week, we’ll be joined by GM of Waggener Edstrom UK, Cairbre Sugrue (@WE_UK), who will chat about narrative, content and skills in PR. Take a look at the topics below. Why brands are no longer in control of their narrative? Content marketing: How’s it different from marketing? Does content marketing produce results? What are […]
July 9, 2013 Transcript of #CommsChat on cross-cultural social media
Last week, we were joined by two speakers from the CIPR’s social media event in London, @twofourseven and @allanschoenberg. They shared their thoughts and experiences working in international, multilingual and multicultural digital communications. Take a look at our highlighted tweets: @allanschoenberg Q1: Social has accelerated globalization a number of ways: always on communication and local content […]
December 18, 2012 #CommsChat on digital and SEO with Jonathan Allen
This week’s #CommsChat was the last before the new year and was a rollicking pre-Christmas chat on digital marketing, SEO and social media. We were joined by Jonathan Allen the director of Search Engine Watch. Everyone here at #CommsChat wishes all of you a very happy new year! Check out some highlighted tweets below: @adamrubins we have seen […]
December 4, 2012 CommsChat on content marketing with Rob Bonn
This week, Rob Bonn from Seven was a guest on CommsChat. Seven was the Grand Prix winner at the International Content Marketing Association Awards on 28 November. We discussed content marketing, branding and the future of the industry. Some highlights are below, followed by a full transcript of the hour. @mynewsdesk_uk Quality rather than quantity (hopefully), but the key with […]
