Content

March 19, 2019 Transcript of #CommsChat on video content strategy

Crafting the right content strategy for the use of video requires understanding of the audience, straightforward objectives and creative execution. We talked about video strategy on Monday’s #CommsChat.

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March 14, 2019 #CommsChat on video content strategy

Crafting the right content strategy for the use of video requires understanding of the audience, straightforward objectives and creative execution. We’ll be talking video strategy in Monday’s #CommsChat. Topics include: What should be included in the brief for the development of video content? Should videos be supported with a strategic communications campaign? How? What challenges […]

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November 20, 2018 Transcript of #CommsChat on creativity, comedy and social strategy

This week on #CommsChat we were joined by @HelReynolds, the woman behind @commscartoons and social media trainer @socialforpeople. She talked about adding humour into your social strategy.

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November 15, 2018 #CommsChat on creativity, humour and social strategy

This week on #CommsChat we’ll be joined by @HelReynolds, the woman behind @commscartoons and social media trainer @socialforpeople. She’ll be talking about adding humour into your social strategy. What are some ways to nurture our creativity as comms professionals? How can you use humour on social media without crossing a line? What are elements of […]

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November 13, 2018 Transcript of #CommsChat on content, data and engagement

Last week on #CommsChat, we talked about all things content, particularly focusing on the use of data and interactive elements in online and offline content.

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November 9, 2018 #CommsChat on content, data and engagement

This week on #CommsChat, we’ll be talking all things content, particularly focusing on the use of data and interactive elements. Topics include: What impact does great content have on a company’s reputation? How can corporate communicators put data to use in an interesting way? How can interactive elements be built into online content? Can data […]

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October 23, 2018 Transcript of #CommsChat on social media content strategy

Following the results of a Twitter poll, we examined content strategy on social media on Monday’s #CommsChat.  

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October 19, 2018 #CommsChat on social media content strategy

Following the results of a Twitter poll, we will be examining content strategy on social media on Monday’s #CommsChat. Topics include: What are the best types of stories to use on social media? Does the audience influence the type of content or vice versa? What challenges exist regarding the development and implementation of content for […]

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December 1, 2015 Transcript of #CommsChat on content

This week we spoke about content. We analysed the meaning of the term ‘content’, and we tried to decipher how it can best be used to build brands and engage stakeholders. Here are some of the highlights: @AlissiaK  #commschat A good content strategy means orgs business goals, key messages & personality are defined & communicated to […]

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November 25, 2015 #CommsChat on content

Content has become somewhat of a buzzword among marketers, but few organisations have actually mastered the art of delivering content that effectively delivers value to both the brand and its audiences. This week on #CommsChat we’ll discuss content and how it can be used to both grow a brand and improve stakeholder engagement. Topics up for discussion include: What […]

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