Content

December 1, 2015 Transcript of #CommsChat on content

This week we spoke about content. We analysed the meaning of the term ‘content’, and we tried to decipher how it can best be used to build brands and engage stakeholders. Here are some of the highlights: @AlissiaK  #commschat A good content strategy means orgs business goals, key messages & personality are defined & communicated to […]

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November 25, 2015 #CommsChat on content

Content has become somewhat of a buzzword among marketers, but few organisations have actually mastered the art of delivering content that effectively delivers value to both the brand and its audiences. This week on #CommsChat we’ll discuss content and how it can be used to both grow a brand and improve stakeholder engagement. Topics up for discussion include: What […]

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November 5, 2014 #CommsChat with whiskey brands

This week, we have a #CommsChat special looking at communications among whiskey brands. We have a number of guests who will discuss their experiences and strategies including: Cath Jeffries, group account director on Tullamore D.E.W at We Are Social (@cathjeffries), Paula McNulty from Weber Shandwick’s Glenmorangie team (@WSScotland), Richard Southon, Business Director, Jack Daniel’s for Communicator […]

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November 3, 2014 #CommsChat on social business

Is your company a social business? Is it trying to be? Do social rankings actually measure the right things? To discuss these and other issues in social media and corporate comms. Join tonight’s #CommsChat. Topics include: What defines a social business? What strategies can companies pursue to become a social business? What kinds of content […]

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July 4, 2014 #CommsChat on World Cup real-time marketing

With the 2014 World Cup nearing its final stages, we’re thought it would be fun to discuss the communications and marketing activity surrounding the event. Brands have upped their game when it comes to real-time marketing and the World Cup has seen some fun, interesting and strategic work. We’ll be joined by online advertising technology […]

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June 27, 2014 #CommsChat on mobile communications

The word of the year so far has been mobile and what it means for the future of communications. Join guests Rebecca Allen, director of brands, mobiles and agencies at Outbrain UK (@RebeccaAllen23) and @OutbrainUK as we discuss the following topics: Why is mobile engagement important and for what sectors? What obstacles are companies using […]

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April 3, 2014 #CommsChat on technology and fashion

For the past few years, the fashion industry has been on the forefront of technology and social media use. In the retail world, it is something of a trailblazer in the digital world. This week, we’ll be discussing how fashion and luxury brands use technology and what lessons other industries can draw from that. We’ll […]

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March 4, 2014 Transcript of #CommsChat on awards and events social media content

In honour of award season drawing to a close (poor Leo), we ran a #CommsChat last week looking at how brands use events like awards shows, sporting events and other major public activity to generate buzz for themselves on social media. We discussed content and platform and the ways in which a brand can gain […]

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March 3, 2014 #CommsChat on social media and awards events

Social media explodes around events like the Oscars, the Brit Awards, the Superbowl. Those events often encourage brands to develop content geared specifically to that event, such as the now-famous Oreo tweet and MasterCard’s now-infamous #PricelessSurprise campaign at the Brit Awards. Tonight, we’ll address the following topics: How can brands make use of major events […]

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February 11, 2014 Transcript of #CommsChat on viral content

Last week’s #CommsChat on viral content with Lucia from (@IlexContent) went viral. (Okay, maybe not, but it was a great chat nonetheless.) Here are some interesting tweets: @IlexContent  Getting your content out to as many people as possible gives you a better ROI – your content is working harder @Nicksy200  suggest viral has to be 3 things […]

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