consumer
March 16, 2015 #CommsChat on strategic PR: beyond media relations
This week we’ll be talking about the role of the public relations professional beyond media relations; from crisis communications to social. Read the topics below: How do PR professionals manage influencer relations? What is the PR professional’s role in a crisis? Can media relations evolve to encompass social? What can PR learn from social? How […]
April 8, 2014 Transcript of #CommsChat on fashion, tech and social
Last week, we were joined by @StreamingTank, a live streaming agency, who discussed the use of technology and social media by fashion brands. Take a look at some of the chat’s highlights below: @StreamingTank The brands winning in this digital race are the ones that are engaging in ‘Mass Customisation’ to help their customers choose. @MGreer_PR SM […]
April 1, 2014 Transcript of #CommsChat on packaging design
Earlier this year, the U.S. made the decision to redesign its nutrition facts label, a requirement on food and drink packaging. Europe subscribes to looser regulations about packaging, yet in each case, packaging designers have to work within both the constricts of government regulations and the needs of the food or drink company itself. In […]
March 27, 2014 #CommsChat on food and drink packaging and nutrition
This week on #CommsChat, we’ll be joined by a few guests from the wider Brand Union network, including Toby Southgate (@tobyrolla), CEO Americas, and Maria Trindade (@Mariaptrindade), senior consultant for Brand Union, UK. They’ll be discussing food and drink packaging and the ways in which companies communicate nutrition in the US and Europe. Topics include: […]
December 11, 2012 Transcript of #commschat on trust
Nobody enjoys spending half an hour on hold with a customer service representative, or sending a tweet or an email citing a problem, only to see little to no resolution. Last week’s #CommsChat discussed how poor customer service can lead to a decline in trust for brands and companies. We were joined by Kate Joseph from […]
