communications

Contributors

Brittany Golob

Amy Sandys

February 6, 2014 #CommsChat on viral content

This week, we’re going to look at one of the main issues relating to content: shareability. Content is well-established now as a necessity in corporate communications. The problem remains, however, that there is so much content available, that getting your content read requires an extra something. We’ll be joined by Lucia from content strategist @IlexContent, […]

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February 3, 2014 #CommsChat on language and tone of voice

This week, we’ll be joined by Bee from (@TheWriter) who will discuss the value of tone of voice and its relationship to a company’s internal culture. Areas of discussion will include: What is tone of voice and why is it important? How can a company develop its tone of voice internally and externally? How can […]

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January 28, 2014 Transcript of #CommsChat on crowdsourcing

Last week on #CommsChat, we had an interesting debate on crowdsourcing. Some proposed its use solely for internal purposes, others lauded prominent PR campaigns that employed crowdsourcing. Whichever side you take, do take a look at some of the points made throughout the hour:  ‏@jgombita I think if the campaign is “ideas” issues-based (for example, corporate […]

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January 27, 2014 #CommsChat on crowdsourcing

This week’s #CommsChat will look at the trend that’s been all the rage for branding, fundraising and public opinion research, among other things: Crowdsourcing. Topics below:   What are the benefits of crowdsourcing, as a brand? Disadvantages? In what ways can crowdsourcing be used (#rebrand, fundraising, research, etc)? Can crowdsourcing be a useful PR tool? […]

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January 14, 2014 Transcript of #CommsChat on 2014 predictions

Last week, in our first chat of 2014, we took a look at your expectations and predictions for the next 12 months. We heard from internal comms professionals, social media experts and others who discussed the trends, changes and challenges that will define comms in 2014. Some highlighted tweets: @jarrodwilliams content. because we’re still not quite […]

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November 8, 2013 #CommsChat on #brandvandals

This week it’s a #commschat/#brandvandals special as authors @wadds and @mynameisearl join our weekly discussion. We’ll talk about the book, social engagement and the difference between complaining and brand vandalism. Some topics include: Is the relationship between an organisation and its audience really a war? How bad can it get? Is social media mobilising the […]

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October 4, 2013 #CommsChat with CDF 2013

This year’s Communication Directors’ Forum will address the latest topics and trends in PR and the UK’s communications industry. We’ll be joined by speakers and suppliers from the Forum, including Paul Willis (@ukprman) the PRCA’s Matt Cartmell (@mattcartmell), Claire Duggan from Playgroup (@playgrouptweet) and more. Wether you’ve been on the boat before, are going this year, […]

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September 19, 2013 #CommsChat with #ShareThisToo authors

This week’s #CommsChat will feature some of the contributors to Share This Too, the latest treatise on social media in PR to hit the printing presses. We’ll be joined by @CIPR_UK, co-editor Rob Brown and more. Take a look at some of the topics below. We’re keeping them intentionally broad to encourage debate on what […]

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September 17, 2013 Transcript of #CommsChat on branding in financial services

Last week on #CommsChat, we were joined by @industry_brand and @livinggroup. We discussed the Lloyds/TSB split and the ways in which branding functions within the financial services sector. Some of the highlighted tweets are below:   @Industry_brand Isn’t this the opportunity for brand and service to be the point of difference? @livinggroup Arguably C&G was a true […]

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August 20, 2013 Transcript of this week’s #commschat on brand crises and reputation

Last night we discussed the issues facing brands who have suffered serious crises or continue to be involved in scandals. We had a huge number of tweetchat responses to our queries, with contributors discussing brand crisis, the qualities a brand needs to recover, damaged reputation and the importance of internal as well as external comms. […]

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