communications

June 6, 2014 #CommsChat on the future of comms

Communications is a rapidly evolving industry, where will we be in five, or ten, years time? In the run up to futurecomms 2014, #CommsChat will discuss the future of our industry with @adamcranfield who heads up global marketing for Mynewsdesk. Topics include: Will content decisions be based more on previous performance than creative ideas? Will employers prioritise data […]

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June 3, 2014 Transcript of #CommsChat on the PRCA DARE awards

Last week on #CommsChat we were inspired by the PRCA DARE awards for Scotland and Northern Ireland that took place last week in Edinburgh. We chatted more broadly about what defines regional PR and how awards can champion its cause. ‏@SMXChat  A1. Skills ppl working in PR need: genuine passion for brand & transparent communications; regardless of […]

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May 19, 2014 #CommsChat on networking

Ever find yourself at an industry event with no one to talk to and nothing to say? This week, on #CommsChat we’ll discuss the ins and outs of networking. What should you do, what do you do wrong and what strategies succeed? Topics include: What unusual strategies are helpful when networking? What do people tend […]

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May 6, 2014 #CommsChat on the CSR and the Corporate Engagement Awards

In #CommsChat on 12 May, we’ll be discussing corporate partnerships, sponsorships and CSR as the Corporate Engagement Awards – Europe’s benchmark for corporate engagement – announces its 2014 programme. We’ll be joined by @comms_events, who coordinate the awards and Jackie Fast (@JackieFast) from Slingshot Sponsorship. Additional guests TBA. Topics include: How does CSR and sustainability enhance […]

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April 9, 2014 #CommsChat on advertising standards

The Advertising Standards Authority, and the regulations surrounding advertising in Britain and the EU, present considerable challenges to agencies and brands. This week, on #CommsChat, we’ll explore the issues these regulations present and how companies can work within them to produce excellent branded content. Topics include: What are some cases of ASA interference in an […]

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April 3, 2014 #CommsChat on technology and fashion

For the past few years, the fashion industry has been on the forefront of technology and social media use. In the retail world, it is something of a trailblazer in the digital world. This week, we’ll be discussing how fashion and luxury brands use technology and what lessons other industries can draw from that. We’ll […]

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March 27, 2014 #CommsChat on food and drink packaging and nutrition

This week on #CommsChat, we’ll be joined by a few guests from the wider Brand Union network, including Toby Southgate (@tobyrolla), CEO Americas, and Maria Trindade (@Mariaptrindade), senior consultant for Brand Union, UK. They’ll be discussing food and drink packaging and the ways in which companies communicate nutrition in the US and Europe. Topics include: […]

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March 24, 2014 #CommsChat on Advertising Week Europe

This week’s #commschat will feature Advertising Week Europe. This year, communicators from across the continent have descended upon London for a menu of seminars, events, discussions and networking at BAFTA Piccadilly. Tonight, we’ll discuss: How are advertising events like AWE significant from a communications perspective? What do you think will be the hot topics at […]

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February 14, 2014 #CommsChat on fiction, fantasy and reality

From The West Wing’s Toby and Sam to Babylon’s Liz Garvey and beyond, communicators have long been portrayed in television, film and other works of fiction. On Monday’s #CommsChat, we’ll be joined by Amanda Coleman (@AmandaComms) from Greater Manchester Police who will help us break down the character of communicators in Babylon, The Bill and others. She’ll […]

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February 11, 2014 Transcript of #CommsChat on viral content

Last week’s #CommsChat on viral content with Lucia from (@IlexContent) went viral. (Okay, maybe not, but it was a great chat nonetheless.) Here are some interesting tweets: @IlexContent  Getting your content out to as many people as possible gives you a better ROI – your content is working harder @Nicksy200  suggest viral has to be 3 things […]

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