#CommsChat

January 27, 2015 Transcript of #CommsChat on gamification in internal comms continued…

More W&P | Educom ‏@EducomWandP  15h15 hours ago @annalowman exactly! Tap into the way we’ve always enjoyed learning #commschat View conversation0 replies0 retweets1 favorite  Reply  Retweet  Favorite1 More CommsChat ‏@CommsChat  15h15 hours ago MT @brypieee: T4: has to work in sync with other mktg comms, esp. ad. Could be used as a good customer retention/loyalty tool #commschat 0 replies0 […]

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January 27, 2015 Transcript of #CommsChat on gamification in internal comms

This week on #CommsChat we looked at how game-playing can improve your internal comms strategy. There was a positive reception to the trend with most believing that games can be useful for engaging employees, as well as consumers. Here are some of the highlights: @steve_murg the word gamification is a fad…but the idea of motivating people to perform […]

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January 13, 2015 Transcript of #CommsChat on brand ambassadors

This week we spoke about the brand ambassador and its power to either propel a company to dizzying heights, or to cause it to plummet through scandal or a poor fit with company culture. Here are some of the #commschat highlights: @NafisaNathani Brand ambassadors need to embody brand values totally. Needs to be authentic and real. Everyone can […]

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December 9, 2014 Transcript of Christmas brands #CommsChat continued…

Alex Brown ‏@SockedKiwi  14h14 hours agoBrighton, South East @CommsChat do a dummy run of your escalation and crisis procedures. See who is *actually* contactable. #commschat View conversation0 replies0 retweets0 favorites  Reply  Retweet  Favorite More   Amanda Coleman ‏@amandacomms  14h14 hours ago @CalComms @CommsChat @asda the good old days! #commschat View conversation0 replies0 retweets0 favorites  Reply  Retweet  Favorite More   […]

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December 9, 2014 Transcript of Christmas brands #CommsChat

The final #CommsChat of the year took on Christmas brands and seasonal campaigns. We talked about digital’s role in this and @Wedge Brands should be involved with relevant happenings. Is every holiday suitable for every brand? No. @CalComms nothing wrong with sharing a little magic, peace or joy like @johnlewisretail or @SainsburysPR ads do @SwoopStudios holidays give brands opportunities […]

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December 5, 2014 Christmas brands #CommsChat

What better way to end the year 2014 than with a Christmas themed #CommsChat the likes of which have never been seen before. We’ll be chatting about those big brands that have already become part of the way the public experiences Christmas, we’ll try to decipher how they got there, and we’ll discuss how this impacts […]

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November 17, 2014 #CommsChat on Spotify and music industry comms

Spotify has been in the news recently for Taylor Swift’s removal of her music catalogue from the platform, prompting CEO Daniel Ek to reply by documenting Spotify’s transparency and artist relations. This week, on #CommsChat we’ll discuss the following: Should the music industry as a whole be more transparent about sales and licensing? Will Taylor […]

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November 12, 2014 Transcript of #commschat with whisky brands

This week we were joined by a host of whisky brand experts: Cath Jeffries, group account director on Tullamore D.E.W at We Are Social (@cathjeffries), Paula McNulty from Weber Shandwick’s Glenmorangie team (@WSScotland), Richard Southon, Business Director, Jack Daniel’s for Communicator (@CommunicatorHQ). We discussed the unique challenges of the alcohol market and the food and beverage sector […]

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November 5, 2014 #CommsChat with whiskey brands

This week, we have a #CommsChat special looking at communications among whiskey brands. We have a number of guests who will discuss their experiences and strategies including: Cath Jeffries, group account director on Tullamore D.E.W at We Are Social (@cathjeffries), Paula McNulty from Weber Shandwick’s Glenmorangie team (@WSScotland), Richard Southon, Business Director, Jack Daniel’s for Communicator […]

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November 3, 2014 #CommsChat on social business

Is your company a social business? Is it trying to be? Do social rankings actually measure the right things? To discuss these and other issues in social media and corporate comms. Join tonight’s #CommsChat. Topics include: What defines a social business? What strategies can companies pursue to become a social business? What kinds of content […]

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