#CommsChat

Contributors

Brittany Golob

Amy Sandys

March 25, 2015 Transcript of Advertising Week Europe B2B Forum #CommsChat

Last week we were inspired by the topics and speakers at Advertising Week Europe’s B2B Forum and were joined by Jon Lombardo from LinkedIn, one of the companies represented at the forum on Tuesday 24 March. Read the #CommsChat highlights: ‏@JonLombardo 1b/ We believe the worldwide market to be north of $50 billion for B2B, so […]

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March 17, 2015 Transcript of #CommsChat on strategic PR: beyond media relations

This week on #CommsChat we discussed the evolution of PR encompassing social and crisis communications. Here are some of the highlights: @markrobertparry To remain calm, collected and implement a solid strategy to protect the brand #CommsChat #PR #crisiscomms @BridgetAherne T2: We need to build trust in advance so our audience insight & advice can be relied upon to […]

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March 10, 2015 Transcript of employer brand management #CommsChat

This week we talked about how a strong employer brand can affect your company. We were joined by@EmperorDesign and@TheRethinkGroup who are collaborating with @Communicatemag on a piece of research assessing the strength of employer brand management in the UK and Ireland. Take part in the survey here and you could win an Apple Watch. Here are some of the highlights: […]

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March 9, 2015 Employer brand management #CommsChat

Employer brand management is the shaping of the aspects of a brand identity that make it an attractive place to work so that the company attracts the best talent and delivers better business results. We want to know whether companies are taking control of their employer brand and how successful their current strategies are. We’ll […]

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March 2, 2015 Brand language and corporate tone of voice #CommsChat

This week we’re going to talk about the influence of language on overall brand identity with special guests @VerbID Topics: How important is tone of voice to overall brand identity? What aspects make up a brand’s tone of voice? What are the interesting trends affecting corporate language? Are digital channels having an effect on the language brands […]

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February 24, 2015 Transcript of digital in corporate communications campaigns #CommsChat

Last night we spoke about using digital for B2B campaigns with @claudiabate from @hotwirepr: @NafisaNathani Brands now realising no distinction b2b and b2c – all about being memorable, striking dialogue & tapping into a truth @claudiabate Digital allows B2B brands to be incredibly targeted in their outreach – this is a massive benefit IMHO @KeithLewisComms If you give […]

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February 18, 2015 Use of digital in corporate communications campaigns #CommsChat

Next week we’ll be joined by @claudiabate associate director @hotwirepr as we look at how digital tools can be used in innovative B2B campaigns. Here are the topics: What are some of the most innovative and cutting-edge ways that digital is being used in B2B campaigns? Are digital communications better suited to some stakeholders than others? IR? Is there […]

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February 10, 2015 Transcript of #CommsChat on the value of media relations as a skillset

This week we discussed the pertinence of media relations as a skillset for modern PR professionals. Our guests, Nafisa Nathani and Alex Singleton, argued that media relations remains a valuable skill, but that opinion was not shared by everyone. Here are some of the highlights: @blowndes T1: it’s a declining part, caused by changes in the industry […]

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February 5, 2015 #CommsChat on the value of media relations as a skillset

This week we’ll discuss the value of media relations as a skillset with special guests @NafisaNathani and @AlexSingletonUK Here are some of the topics we’re looking to cover: How important are media relations skills in PR? On our road to professionalization is this skillset becoming undervalued? What is the most important quality a PR professional can demonstrate? […]

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February 5, 2015 Transcript of #CommsChat on content marketing

This week the subject of content marketing stirred debate, the main dividing question was whether content marketing was inherently social. Here are some of the highlights: @devie_mohan The opportunity to engage with the content is what is crucial – sharing is one way to achieve it! @aCupOfLee  because #digital allows for sharing and that is historically the value […]

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