#CommsChat

December 14, 2015 #CommsChat on video and internal comms

This week on #CommsChat the topic is video and internal comms with our guests from Buto (@ButoVideo). Communicate magazine (@Communicatemag) and Buto are conducting a survey to better understand how comms teams use video to further their internal comms strategy. Take part in the survey here. #CommsChat topics below: What style of video is most […]

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November 13, 2015 #CommsChat on the value of CSR

This week we will be joined by Rick Benfield (@rick_benfield), founder and CEO of Thirdbridge (@thethirdbridge), as we take a look at the value of CSR, both, both in terms of business results and as a contributor to the resolution of social issues. Here are some of the topics up for discussion: Is CSR a […]

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October 7, 2015 Data and marketing: the perfect match

Sean Jackson, CMO, EXASOL The sheer volume of data that is available today has created a new era for marketing and communications.  Indeed, business and organisations across the globe continue to produce enormous amounts of data at a staggering rate. This data provides infinite possibilities for marketing departments to truly understand the motivations of those […]

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July 28, 2015 Transcript of #CommsChat on wearable tech

Last night we spoke about the future of wearables as a tool for communication. People were divided, yet agreed on the whole that wearables will become a part of every day life and, as such, will be an important tool for communicators. Read the #CommsChat highlights below: @KelYoung8 Allows PR’s to intelligently connect and collaborate with […]

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July 22, 2015 #CommsChat on wearable tech

As shares in the company drop, it would appear that Apple has failed to make wearable tech sexy with its Apple Watch.But with the next model already in the pipeline, what will the future of wearable tech bring? And how will that affect the comms industry? What can wearable tech bring to the comms sphere? […]

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July 10, 2015 #CommsChat on data science and marketing

Next Monday, Sean Jackson, CMO at EXASOL will guide us through the world of data science and its impact on the marketing industry. Data scientists are becoming ever more prevalent – what role are they playing in the marketing industry? How has the availability of data changed how marketers target customers in their campaigns? What does […]

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July 7, 2015 Transcript of #CommsChat on journalism and PR

Last night on #CommsChat we spoke about the ways that the changing nature of journalism affects PR professionals. We shared tips for engaging with journalists but also explored ways to influence outside of traditional media relations. Read the highlights: @blowndes @CommsChat content creation shares aspects of journalistic practice of course: that doesn’t make it journalism in its […]

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June 30, 2015 Transcript of meeting KPIs in PR #CommsChat continued…

  Alissia Knight ‏@AlissiaK  16h16 hours ago @jargonpr @thatsmeemily @CommsChat #commschat you offer something of value that means they are led back by CTA – then trackable. View conversation0 retweets0 favorites Reply  Retweet  Favorite Follow More   CommsChat ‏@CommsChat  16h16 hours ago Feel free to keep chatting, otherwise, enjoy the rest of this beautiful evening #CommsChat 0 retweets0 favorites […]

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June 30, 2015 Transcript of meeting KPIs in PR #CommsChat

This week, JargonPR (@jargonpr) helped us to explore the varied ways of measuring the effectiveness of PR campaigns. Discussion brought up a number of techniques ranging from the identification and meeting of the client’s particular aims and the proper use of KPIs. Highlights: @ncardwell Hi #commschat – T1) Internal as well as external measurements are important – campaigns can boost […]

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June 23, 2015 Transcript of #CommsChat on charity comms 2

  Michelle Baillie ‏@MmNotes  15h15 hours ago @padraic_knox @CommsChat true – charities can lose face with public if seen to spend ££ unnecessarily & not on the cause #commschat View conversation0 retweets1 favorite Reply  Retweet  Favorite1 Follow More   Jargon PR ‏@jargonpr  15h15 hours ago Really interesting @CommsChat this evening – can’t wait to get involved next week #CommsChat […]

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