Christmas

December 12, 2018 #CommsChat on Christmas advertising

Our last #CommsChat of 2018 will be the traditional Christmas classic on holiday advertising. We should be joined by a guest who has worked on one of this year’s top adverts. Stay tuned for details. Topics include: What is the process behind the development of a Christmas campaign? How can brands ensure their campaigns align […]

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December 9, 2014 Transcript of Christmas brands #CommsChat continued…

Alex Brown ‏@SockedKiwi  14h14 hours agoBrighton, South East @CommsChat do a dummy run of your escalation and crisis procedures. See who is *actually* contactable. #commschat View conversation0 replies0 retweets0 favorites  Reply  Retweet  Favorite More   Amanda Coleman ‏@amandacomms  14h14 hours ago @CalComms @CommsChat @asda the good old days! #commschat View conversation0 replies0 retweets0 favorites  Reply  Retweet  Favorite More   […]

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December 9, 2014 Transcript of Christmas brands #CommsChat

The final #CommsChat of the year took on Christmas brands and seasonal campaigns. We talked about digital’s role in this and @Wedge Brands should be involved with relevant happenings. Is every holiday suitable for every brand? No. @CalComms nothing wrong with sharing a little magic, peace or joy like @johnlewisretail or @SainsburysPR ads do @SwoopStudios holidays give brands opportunities […]

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December 5, 2014 Christmas brands #CommsChat

What better way to end the year 2014 than with a Christmas themed #CommsChat the likes of which have never been seen before. We’ll be chatting about those big brands that have already become part of the way the public experiences Christmas, we’ll try to decipher how they got there, and we’ll discuss how this impacts […]

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December 10, 2013 Transcript of #CommsChat on Christmas campaigns

Last week, #CommsChat was infested with Christmas cheer. We discussed the comms topic of the month – Christmas marketing campaigns. The holiday season is not all bears and hares, as commenters pointed out. Take a look at the highlights of the hour: ‏@CommsChat The interesting thing is that the general public have now become media critics. […]

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December 6, 2013 #CommsChat on Christmas campaigns

Everyone has a favourite Christmas TV advert, marketing campaign or fundraising drive. On Monday’s #commschat, we’ll take a look at what makes a great campaign great and how Christmas adverts can fail. Spectacularly. Topics include: What strategies can you use to make a campaign stand out at Christmas? What makes a Christmas campaign successful? Why […]

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December 20, 2011 Transcript of CommsChat with SantaComms

It was a fun and festive #CommsChat on Monday 19 November as we were joined by SantaComms for the last #CommsChat of 2011. The full transcript is available below but we’ve also pulled out a few tweets from the course of the hour.   @SantaComms: Well, the first candidate for the naughty list is an […]

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December 19, 2011 A Christmassy #CommsChat

Before everyone shuts up shop for Christmas, there’s time for one last #CommsChat – and we’ve enlisted the help of a very special guest for the session on 19 December. SantaComms will be joining us from 8pm to cast a festive eye over the communications events of the past year. Tonight, we’d like your input […]

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