charity

November 30, 2018 #CommsChat on corporate reputation and working with the third sector

The ways in which companies partner with third sector organisations or charitable causes have become more creative, impactful and important. These kinds of partnerships can have an acute impact on corporate reputation. But how do companies ensure the alignment of their brand and reputation with external organisations is good for business? This week’s #CommsChat topics […]

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February 23, 2016 Transcript of #CommsChat on charity comms

Last night we chatted about communications in the third sector, and we were happy to be joined by Emma Wilson, senior communications officer at The Children’s Society. We spoke about the challenge of working with an often restricted budget, and we explored the importance of communications to charities and non-profits and the work that they do. Here […]

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June 23, 2015 Transcript of #CommsChat on charity comms 2

  Michelle Baillie ‏@MmNotes  15h15 hours ago @padraic_knox @CommsChat true – charities can lose face with public if seen to spend ££ unnecessarily & not on the cause #commschat View conversation0 retweets1 favorite Reply  Retweet  Favorite1 Follow More   Jargon PR ‏@jargonpr  15h15 hours ago Really interesting @CommsChat this evening – can’t wait to get involved next week #CommsChat […]

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June 23, 2015 Transcript of #CommsChat on charity comms

This week we were joined by Hannah from the Dreams Come True non-profit organisation as we spoke about the challenges and rewards of charity communications. Here are some of the highlights: @MmNotes Sometimes it’s hard to stand out in the crowd of charity campaigns being different with clear CTA can help @CommsChat #commschat @Dreamer654 We have carefully selected ambassadors who come […]

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October 23, 2014 Transcript of #commschat on charities and social media

Autumn rings in two months of now-iconic campaigns that encourage a change in behaviour. #Stoptober promotes healthy living and quitting smoking while #Movember promotes prostate cancer awareness. Last week, #commschat looked at the strategies, effectiveness and outcomes these and other campaigns have had in the past few years. Highlights include  ‏@brypieee Don’t piggyback on another campaign […]

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October 17, 2014 #CommsChat on charities’ use of social media

#IceBucketChallenges and #NoMakeupSelfies come and go and campaigns like #Stoptober and #Movember gain traction every autumn. What makes these campaigns travel around the world so quickly? Do they achieve what they set out to? We’ll answer these, and other questions on Monday’s #commschat. Topics include: How do charity and lifestyle campaigns gain prominence? What makes […]

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December 6, 2013 #CommsChat on Christmas campaigns

Everyone has a favourite Christmas TV advert, marketing campaign or fundraising drive. On Monday’s #commschat, we’ll take a look at what makes a great campaign great and how Christmas adverts can fail. Spectacularly. Topics include: What strategies can you use to make a campaign stand out at Christmas? What makes a Christmas campaign successful? Why […]

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