Brittany Golob

Elettra Scrivo

April 25, 2016 #CommsChat on campaign comms

This week on #CommsChat, we look at campaign comms. We want to know how campaigns fit into wider comms strategy, how comms campaigns intersect with advertising/marketing campaigns and how they differ, and we ask whether campaigns can deliver long-lasting results. What is the purpose of a short-term comms campaign? How does an IC or PR […]

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