cadbury
October 15, 2013 Transcript of #CommsChat on brand packaging
Last week we were joined by guests Barbra Wright (@woodandwarrior) and Hamish Campbell (@pearlfisherlive) who discussed the implications of packaging trademarks, design and brand in the food and beverages sector. The compelling discussion looked at everything from brand awareness and reputation to the changes in own-brand supermarket packaging. Take a look at the highlights below: […]
October 14, 2013 #CommsChat on brand packaging
This month, Nestle and Cadbury have headed back to the courts to fight for the right to use the colour purple. This has sparked a slew of branding experts butting heads over the relevance of certain attributes to a brand. Tonight on #CommsChat, we’ll host the great packaging debate with Barbra Wright, director of consumer […]
