brands

June 13, 2013 #CommsChat on IC with the big yak

On 21 June, 180 internal communications professionals will descend on Richmond to attend the big yak, the IC Crowd‘s first unconference. “The agenda is set by you,” The IC Crowd says, “In true unconference (or free-to-attend conference if you prefer that name) style, you decide what the topics are and we will pull together the […]

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June 11, 2013 Transcript of #CommsChat on blogger outreach

Last week, joined by @hughforth from @theinkybee and @forthmetrics, #CommsChat explored the wide world of blogs. Blogging, as we learned, has a variety of manifestations and can benefit a business in intriguing ways. Check out some of the highlighted tweets from the hour: hughforth 2 Earned media = Trust. Blogs have become a key consumer point of research […]

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March 26, 2013 Transcript of #CommsChat on charities and rebrands

Last week, we had a fantastic lineup of guests on #CommsChat, including: Jan Peters, MD of USP Creative, who oversaw the rebrand of Alder Hey Children’s Charity; Mark Scott, head of brand at The Donkey Sanctuary and Paul Middlebrook, MD of The Allotment. For more info on the rebrands, read about Oli the Oliphant and […]

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March 22, 2013 #CommsChat on third sector rebrands

Last week Communicate magazine’s Transform Awards celebrated the best in European rebranding. One of the programme’s strongest categories was the charity and non-profit sector. #CommsChat asked some of the winning organisations to be guests on Monday’s chat. The Alder Hey Children’s Charity’s (@alderheycharity) bronze award-winning rebrand was carried out by USP Creative (@USPCreative), who will both […]

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February 22, 2013 #CommsChat on multilingual tweeting

Social media has brought the continents closer together. It enables friends in India and Mexico to have a cup of coffee together or family members in Hawaii to the UK to keep in touch. For brands, it means that there is now the ability to reach numerous markets around the world simultaneously. A French company […]

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February 12, 2013 Transcript of #CommsChat on Transform Awards

Last week, Communicate announced the shortlist for its fourth annual Transform Awards. With over 50 companies shortlisted in 27 categories, the Awards are slated to be the biggest celebration of European rebranding, repositioning and brand transformation. The Awards will be held on 19 March at the Brewery in London. But before that, last week’s #CommsChat […]

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February 8, 2013 #CommsChat on Transform Awards

Last week, Communicate announced the shortlist for its fourth annual Transform Awards. With over 50 companies shortlisted in 27 categories, the Awards are slated to be the biggest celebration of European rebranding, repositioning and brand transformation. The Awards will be held on 19 March at the Brewery in London. But before that, this week’s #CommsChat, […]

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January 29, 2013 Transcript of #CommsChat on the great online/offline divide

Last week’s chat took a look at online brands that seek an offline presence. Phil Borge (@philborge) from Threepipe joined in on the discussion. Everything from print media to SEO to trust in the high street turned up. Have a look at some of the highlights below: @JHDavidsonPR Effective SEO must have context, otherwise a […]

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December 11, 2012 Transcript of #commschat on trust

Nobody enjoys spending half an hour on hold with a customer service representative, or sending a tweet or an email citing a problem, only to see little to no resolution. Last week’s #CommsChat discussed how poor customer service can lead to a decline in trust for brands and companies. We were joined by Kate Joseph from […]

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December 3, 2012 #CommsChat 3 December – Rob Bonn on content marketing

Tonight on #CommsChat, we’re delighted to welcome Rob Bonn from Seven as our guest. Seven recently took home the Grand Prix, as well as two other awards, at the International Content Marketing Association Awards; fittingly, tonight we’re going to be discussing content marketing. Content marketing agencies produce content for client brands across multiple channels and […]

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