brands

Contributors

Brittany Golob

Amy Sandys

March 4, 2014 Transcript of #CommsChat on awards and events social media content

In honour of award season drawing to a close (poor Leo), we ran a #CommsChat last week looking at how brands use events like awards shows, sporting events and other major public activity to generate buzz for themselves on social media. We discussed content and platform and the ways in which a brand can gain […]

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February 24, 2014 #CommsChat on tech buyouts

You’d have to be living under a rock to have missed the massive $19bn deal – equivalent to the GDP of Afghanistan – between Facebook and WhatsApp last week. This is just the most recent in a spate of high-profile buy-outs affecting Facebook, Twitter, Tumblr, Yahoo and nearly every other household name in social media. […]

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February 11, 2014 Transcript of #CommsChat on viral content

Last week’s #CommsChat on viral content with Lucia from (@IlexContent) went viral. (Okay, maybe not, but it was a great chat nonetheless.) Here are some interesting tweets: @IlexContent  Getting your content out to as many people as possible gives you a better ROI – your content is working harder @Nicksy200  suggest viral has to be 3 things […]

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January 28, 2014 Transcript of #CommsChat on crowdsourcing

Last week on #CommsChat, we had an interesting debate on crowdsourcing. Some proposed its use solely for internal purposes, others lauded prominent PR campaigns that employed crowdsourcing. Whichever side you take, do take a look at some of the points made throughout the hour:  ‏@jgombita I think if the campaign is “ideas” issues-based (for example, corporate […]

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January 27, 2014 #CommsChat on crowdsourcing

This week’s #CommsChat will look at the trend that’s been all the rage for branding, fundraising and public opinion research, among other things: Crowdsourcing. Topics below:   What are the benefits of crowdsourcing, as a brand? Disadvantages? In what ways can crowdsourcing be used (#rebrand, fundraising, research, etc)? Can crowdsourcing be a useful PR tool? […]

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December 10, 2013 Transcript of #CommsChat on Christmas campaigns

Last week, #CommsChat was infested with Christmas cheer. We discussed the comms topic of the month – Christmas marketing campaigns. The holiday season is not all bears and hares, as commenters pointed out. Take a look at the highlights of the hour: ‏@CommsChat The interesting thing is that the general public have now become media critics. […]

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November 19, 2013 Transcript of #CommsChat with Waggener Edstrom

Last week, we were joined by the GM of Waggener Edstrom UK, Cairbre Sugrue. He shared his insights on content marketing, public relations and social media. Here are some tweets that stood out: @krismikulka4 I agree, I think it’s no longer ok to only push out messaging – customers want to be involved and to collaborate. […]

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November 18, 2013 #CommsChat on content with Waggener Edstrom

This week, we’ll be joined by GM of Waggener Edstrom UK, Cairbre Sugrue (@WE_UK), who will chat about narrative, content and skills in PR. Take a look at the topics below. Why brands are no longer in control of their narrative? Content marketing: How’s it different from marketing? Does content marketing produce results? What are […]

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November 12, 2013 Transcript of #CommsChat on #brandvandals

Last week, we featured the authors of the first book to have a hashtag as a title – Steve Earl and Stephen Waddington. The dynamic duo chatted about brand vandalism, crisis management and the abyss of complaints on social media. Some interesting tweets:  @AllthingsIC A2) Great phrase – ‘caustic criticism’ – key is for brands to […]

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November 8, 2013 #CommsChat on #brandvandals

This week it’s a #commschat/#brandvandals special as authors @wadds and @mynameisearl join our weekly discussion. We’ll talk about the book, social engagement and the difference between complaining and brand vandalism. Some topics include: Is the relationship between an organisation and its audience really a war? How bad can it get? Is social media mobilising the […]

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