brands
December 9, 2014 Transcript of Christmas brands #CommsChat
The final #CommsChat of the year took on Christmas brands and seasonal campaigns. We talked about digital’s role in this and @Wedge Brands should be involved with relevant happenings. Is every holiday suitable for every brand? No. @CalComms nothing wrong with sharing a little magic, peace or joy like @johnlewisretail or @SainsburysPR ads do @SwoopStudios holidays give brands opportunities […]
December 5, 2014 Christmas brands #CommsChat
What better way to end the year 2014 than with a Christmas themed #CommsChat the likes of which have never been seen before. We’ll be chatting about those big brands that have already become part of the way the public experiences Christmas, we’ll try to decipher how they got there, and we’ll discuss how this impacts […]
November 5, 2014 #CommsChat with whiskey brands
This week, we have a #CommsChat special looking at communications among whiskey brands. We have a number of guests who will discuss their experiences and strategies including: Cath Jeffries, group account director on Tullamore D.E.W at We Are Social (@cathjeffries), Paula McNulty from Weber Shandwick’s Glenmorangie team (@WSScotland), Richard Southon, Business Director, Jack Daniel’s for Communicator […]
July 29, 2014 Transcript of #CommsChat on nation branding
This summer, the World Cup and Commonwealth Games highlighted some of the best and most questionable in both national and consumer branding. Last week on #CommsChat, we discussed the impact of global events on a nation’s brand. Here’s what contributors had to say: @Comms_Events Nation branding also encourages civic participation – almost like employee engagement […]
July 8, 2014 Transcript of #CommsChat on World Cup real-time marketing
This week on #CommsChat we gave in to World Cup fever and discussed the real-time marketing that surrounds this global event. We agreed that social tools are integral to real-time marketing and shared some of the most effective ways that brands have engaged with viewers during large-scale events. @kasaug6 it’s not just about the event, it’s […]
July 4, 2014 #CommsChat on World Cup real-time marketing
With the 2014 World Cup nearing its final stages, we’re thought it would be fun to discuss the communications and marketing activity surrounding the event. Brands have upped their game when it comes to real-time marketing and the World Cup has seen some fun, interesting and strategic work. We’ll be joined by online advertising technology […]
April 9, 2014 #CommsChat on advertising standards
The Advertising Standards Authority, and the regulations surrounding advertising in Britain and the EU, present considerable challenges to agencies and brands. This week, on #CommsChat, we’ll explore the issues these regulations present and how companies can work within them to produce excellent branded content. Topics include: What are some cases of ASA interference in an […]
April 8, 2014 Transcript of #CommsChat on fashion, tech and social
Last week, we were joined by @StreamingTank, a live streaming agency, who discussed the use of technology and social media by fashion brands. Take a look at some of the chat’s highlights below: @StreamingTank The brands winning in this digital race are the ones that are engaging in ‘Mass Customisation’ to help their customers choose. @MGreer_PR SM […]
April 3, 2014 #CommsChat on technology and fashion
For the past few years, the fashion industry has been on the forefront of technology and social media use. In the retail world, it is something of a trailblazer in the digital world. This week, we’ll be discussing how fashion and luxury brands use technology and what lessons other industries can draw from that. We’ll […]
March 24, 2014 #CommsChat on Advertising Week Europe
This week’s #commschat will feature Advertising Week Europe. This year, communicators from across the continent have descended upon London for a menu of seminars, events, discussions and networking at BAFTA Piccadilly. Tonight, we’ll discuss: How are advertising events like AWE significant from a communications perspective? What do you think will be the hot topics at […]
