branding

Contributors

Brittany Golob

Amy Sandys

September 9, 2013 #CommsChat on Digital Impact Awards

Communicate magazine has announced its 2013 Digital Impact Awards shortlist. Tonight on #CommsChat, we’ll be joined by some of the shortlisted companies who will discuss the latest in digital communications. Topics include: How have mobile technology and apps changed digital comms? What role does or can video play in communicating with stakeholders or employees? How […]

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August 20, 2013 Transcript of this week’s #commschat on brand crises and reputation

Last night we discussed the issues facing brands who have suffered serious crises or continue to be involved in scandals. We had a huge number of tweetchat responses to our queries, with contributors discussing brand crisis, the qualities a brand needs to recover, damaged reputation and the importance of internal as well as external comms. […]

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August 16, 2013 #CommsChat on Brand Crisis and Reputation – Would you buy a Blackberry tomorrow?

Monday’s #CommsChat will focus specifically on the issues facing brands that are repeatedly in crisis. If your company has dealt with a catastrophe or your agency specialises in brand reputation, this is the chat for you. We will address the following topics: Does focusing on treading water stop you from swimming? Would you buy a Blackberry […]

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July 22, 2013 #CommsChat on #Royalbaby and royal communications

Despite a last-minute change to our planned #CommsChat, we will still be on tonight at 8 p.m. Britain is agog with #RoyalBaby tweets, thus so should #CommsChat be. We’ll discuss anything and everything in royal communications tonight at 8 p.m. so you can keep watch on St Mary’s hospital while still getting your weekly dose […]

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June 24, 2013 #CommsChat on online video content

Last week, Facebook announced that Instagram would feature a new video platform to enable the sharing of 15-second clips. Some may see this as a counter to Twitter’s Vine, others as the gradual take up of video content by social sites, still more as an attempt to monetise the behemoth photo-sharing site. Tonight on #CommsChat […]

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June 13, 2013 #CommsChat on IC with the big yak

On 21 June, 180 internal communications professionals will descend on Richmond to attend the big yak, the IC Crowd‘s first unconference. “The agenda is set by you,” The IC Crowd says, “In true unconference (or free-to-attend conference if you prefer that name) style, you decide what the topics are and we will pull together the […]

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March 26, 2013 Transcript of #CommsChat on charities and rebrands

Last week, we had a fantastic lineup of guests on #CommsChat, including: Jan Peters, MD of USP Creative, who oversaw the rebrand of Alder Hey Children’s Charity; Mark Scott, head of brand at The Donkey Sanctuary and Paul Middlebrook, MD of The Allotment. For more info on the rebrands, read about Oli the Oliphant and […]

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March 22, 2013 #CommsChat on third sector rebrands

Last week Communicate magazine’s Transform Awards celebrated the best in European rebranding. One of the programme’s strongest categories was the charity and non-profit sector. #CommsChat asked some of the winning organisations to be guests on Monday’s chat. The Alder Hey Children’s Charity’s (@alderheycharity) bronze award-winning rebrand was carried out by USP Creative (@USPCreative), who will both […]

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February 8, 2013 #CommsChat on Transform Awards

Last week, Communicate announced the shortlist for its fourth annual Transform Awards. With over 50 companies shortlisted in 27 categories, the Awards are slated to be the biggest celebration of European rebranding, repositioning and brand transformation. The Awards will be held on 19 March at the Brewery in London. But before that, this week’s #CommsChat, […]

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October 16, 2012 Transcript of #commschat on convergence in communications

Last night, Sheila Parry from theblueballroom discussed how agencies can pool their resources to provide better services for clients. Theblueballroom recently merged with thebluedoor to offer more fully integrated communications services. Some interesting tweets from last night are below: @Sheila_Parry Single agency certainly only works when they draw on deeper specialist experience on their team […]

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