branding

May 19, 2015 Transcript of #CommsChat on audio branding

Last night on #CommsChat we were joined by the @abacademy as we discussed the potential of audio and other multisensory tools in branding. The subject is just beginning to gain traction among brand strategists. The topic will be discussed in more detail at the Audio Branding Awards next week in Berlin.  @FloatDotDigital Audio and video are so […]

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November 5, 2014 #CommsChat with whiskey brands

This week, we have a #CommsChat special looking at communications among whiskey brands. We have a number of guests who will discuss their experiences and strategies including: Cath Jeffries, group account director on Tullamore D.E.W at We Are Social (@cathjeffries), Paula McNulty from Weber Shandwick’s Glenmorangie team (@WSScotland), Richard Southon, Business Director, Jack Daniel’s for Communicator […]

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August 12, 2014 #CommsChat on travel and tourism

It’s almost the end of summer and like us, you’re probably on holiday or wishing you were. In honour of that, we’re running a #CommsChat all about the tourism sector. Tourism employs six times more people, globally, than does automotive manufacturing and in a lot of countries, is the primary contributor to GDP. We’ll announce […]

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January 27, 2014 #CommsChat on crowdsourcing

This week’s #CommsChat will look at the trend that’s been all the rage for branding, fundraising and public opinion research, among other things: Crowdsourcing. Topics below:   What are the benefits of crowdsourcing, as a brand? Disadvantages? In what ways can crowdsourcing be used (#rebrand, fundraising, research, etc)? Can crowdsourcing be a useful PR tool? […]

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November 8, 2013 #CommsChat on #brandvandals

This week it’s a #commschat/#brandvandals special as authors @wadds and @mynameisearl join our weekly discussion. We’ll talk about the book, social engagement and the difference between complaining and brand vandalism. Some topics include: Is the relationship between an organisation and its audience really a war? How bad can it get? Is social media mobilising the […]

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October 15, 2013 Transcript of #CommsChat on brand packaging

Last week we were joined by guests Barbra Wright (@woodandwarrior) and Hamish Campbell (@pearlfisherlive) who discussed the implications of packaging trademarks, design and brand in the food and beverages sector. The compelling discussion looked at everything from brand awareness and reputation to the changes in own-brand supermarket packaging. Take a look at the highlights below: […]

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October 14, 2013 #CommsChat on brand packaging

This month, Nestle and Cadbury have headed back to the courts to fight for the right to use the colour purple. This has sparked a slew of branding experts butting heads over the relevance of certain attributes to a brand. Tonight on #CommsChat, we’ll host the great packaging debate with Barbra Wright, director of consumer […]

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October 4, 2013 #CommsChat with CDF 2013

This year’s Communication Directors’ Forum will address the latest topics and trends in PR and the UK’s communications industry. We’ll be joined by speakers and suppliers from the Forum, including Paul Willis (@ukprman) the PRCA’s Matt Cartmell (@mattcartmell), Claire Duggan from Playgroup (@playgrouptweet) and more. Wether you’ve been on the boat before, are going this year, […]

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September 17, 2013 Transcript of #CommsChat on branding in financial services

Last week on #CommsChat, we were joined by @industry_brand and @livinggroup. We discussed the Lloyds/TSB split and the ways in which branding functions within the financial services sector. Some of the highlighted tweets are below:   @Industry_brand Isn’t this the opportunity for brand and service to be the point of difference? @livinggroup Arguably C&G was a true […]

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September 12, 2013 #CommsChat on branding and financial services

This week, we’ll be joined by @industry_brand from Industry and Duncan from Living Group (@livinggroup) to chat about the implications of the Lloyds/TSB split on brand, customer relations and the future of financial services. This should be a great opportunity to discuss a specific branding case study and a multifaceted, complex sector, a #CommsChat not […]

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