brand

January 8, 2015 #CommsChat on brand ambassadors

Justin Bieber is to be the new face of Calvin Klein. He follows a long line of pin-up men including Mark Wahlberg and David Beckham. But how do brand ambassadors gel with the corporate brand? We’ll be exploring that and other topics on Monday’s #commschat. Do brand ambassadors help to sell a product or raise […]

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November 12, 2014 Transcript of #commschat with whisky brands cont.

  Michael LaRocca ‏@MichaelEdits  12h12 hours ago .@CommsChat It would seem that I missed a rather spirited #CommsChat recently. View conversation0 replies0 retweets0 favorites  Reply  Retweet  Favorite More Marion J. Herbert ‏@marionjherbert  14h14 hours ago “Use Orientation to Instill New Values, Attitudes, and Beliefs” #internalcomms #commschat http://onforb.es/10W5xvW  via @micahsolomon Expand0 replies0 retweets0 favorites  Reply  Retweet  Favorite More Musa Aberdeen ‏@MusaAberdeen  24h24 […]

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November 12, 2014 Transcript of #commschat with whisky brands

This week we were joined by a host of whisky brand experts: Cath Jeffries, group account director on Tullamore D.E.W at We Are Social (@cathjeffries), Paula McNulty from Weber Shandwick’s Glenmorangie team (@WSScotland), Richard Southon, Business Director, Jack Daniel’s for Communicator (@CommunicatorHQ). We discussed the unique challenges of the alcohol market and the food and beverage sector […]

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October 10, 2014 #CommsChat on Tesco and crisis communications

This week we’re going to be discussing Tesco’s ongoing crisis. We will discuss the way that the situation has been handled thus far, and debate the best way forward for this major brand. Guests to follow. Has the situation been dealt with well up until now? Is the strength and history of the Tesco brand […]

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August 8, 2014 #CommsChat on email intelligence

This week’s #CommsChat will look at email intelligence, phishing, blacklisting and email marketing with Tom Sather, senior research director at consumer intelligence and brand protection company, Return Path (@returnpath).   What are the common pitfalls that you see that reduce the effectiveness of email marketing campaigns? What correlation do you see between deliverability and ROI (give […]

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July 24, 2014 #CommsChat on nation branding

The Commonwealth Games is up and running, bringing together the Commonwealth’s best athletes and bringing to light the best of the nations themselves. A lot of talk has surrounded Scotland as a national brand and what the Glasgow-based games will do for it in the run-up to the vote for independence. Yet what is the purpose of […]

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November 19, 2013 Transcript of #CommsChat with Waggener Edstrom

Last week, we were joined by the GM of Waggener Edstrom UK, Cairbre Sugrue. He shared his insights on content marketing, public relations and social media. Here are some tweets that stood out: @krismikulka4 I agree, I think it’s no longer ok to only push out messaging – customers want to be involved and to collaborate. […]

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November 18, 2013 #CommsChat on content with Waggener Edstrom

This week, we’ll be joined by GM of Waggener Edstrom UK, Cairbre Sugrue (@WE_UK), who will chat about narrative, content and skills in PR. Take a look at the topics below. Why brands are no longer in control of their narrative? Content marketing: How’s it different from marketing? Does content marketing produce results? What are […]

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October 22, 2013 Transcript of #CommsChat on sustainability

Last week, we were joined by Dimitar Vlahov (‏@dvlahov), director of content development for @sustainbrands who discussed the impact of sustainability on business and the upcoming Sustainable Brands conference in London. Some highlights of the hour:  ‏@dvlahov Brand is the soul of a biz, touches & is touched by everything a biz is & does. #Susty is essential quality […]

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October 14, 2013 #CommsChat on brand packaging

This month, Nestle and Cadbury have headed back to the courts to fight for the right to use the colour purple. This has sparked a slew of branding experts butting heads over the relevance of certain attributes to a brand. Tonight on #CommsChat, we’ll host the great packaging debate with Barbra Wright, director of consumer […]

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