brand protection

March 12, 2019 Transcript of #CommsChat on brand imitation

Brand protection is a necessary element of managing a company and its reputation. Where is the line drawn between flattery and forgery? Can others imitate or elevate a brand that is not their own without impinging on another company’s reputation?

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March 8, 2019 #CommsChat on flattery vs forgery

Brand protection is a necessary element of managing a company and its reputation. Where is the line drawn between flattery and forgery? Can others imitate or elevate a brand that is not their own without impinging on another company’s reputation? More on this week’s #CommsChat. Is any form of brand imitation acceptable? Why or why […]

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