brand protection
March 12, 2019 Transcript of #CommsChat on brand imitation
Brand protection is a necessary element of managing a company and its reputation. Where is the line drawn between flattery and forgery? Can others imitate or elevate a brand that is not their own without impinging on another company’s reputation?
March 8, 2019 #CommsChat on flattery vs forgery
Brand protection is a necessary element of managing a company and its reputation. Where is the line drawn between flattery and forgery? Can others imitate or elevate a brand that is not their own without impinging on another company’s reputation? More on this week’s #CommsChat. Is any form of brand imitation acceptable? Why or why […]
