Brand experience
Amanda ColemanJanuary 17, 2012 Transcript of CommsChat with James Whatley
On Monday 16 January, we were joined by James Whatley for a #CommsChat discussing engagement currency – a subject of a recent post over at James’ blog: http://whatleydude.com/2012/01/engagement-currency/ To kick-start the discussion, we asked how engagement currency can be defined, and we took a look at Heineken’s recent experiment with QR codes at the Open’er Music [...]
January 11, 2012 Transcript of CommsChat with James Wilkins
On Monday 9 January, #CommsChat looked at how events can bring brands to life in front of an audience. We were joined by James Wilkins, joint MD at Logistik, which works on comms, events, campaigns and brand experiences for companies such as Natwest, M&S, and Yorkshire Water. Logistik also worked on the experiential campaign behind the [...]
January 6, 2012 #CommsChat with James Wilkins, 9 January 2012
For the first #CommsChat of 2012, we’re going to be thinking about how events can extend your brand and bring them to life in front of audiences. We’re going to be joined by James Wilkins, joint MD at Logistik, which works on comms, events, campaigns and brand experiences for companies such as Natwest, M&S, and [...]
