Brand experience
November 5, 2014 #CommsChat with whiskey brands
This week, we have a #CommsChat special looking at communications among whiskey brands. We have a number of guests who will discuss their experiences and strategies including: Cath Jeffries, group account director on Tullamore D.E.W at We Are Social (@cathjeffries), Paula McNulty from Weber Shandwick’s Glenmorangie team (@WSScotland), Richard Southon, Business Director, Jack Daniel’s for Communicator […]
September 17, 2013 Transcript of #CommsChat on branding in financial services
Last week on #CommsChat, we were joined by @industry_brand and @livinggroup. We discussed the Lloyds/TSB split and the ways in which branding functions within the financial services sector. Some of the highlighted tweets are below: @Industry_brand Isn’t this the opportunity for brand and service to be the point of difference? @livinggroup Arguably C&G was a true […]
August 20, 2013 Transcript of this week’s #commschat on brand crises and reputation
Last night we discussed the issues facing brands who have suffered serious crises or continue to be involved in scandals. We had a huge number of tweetchat responses to our queries, with contributors discussing brand crisis, the qualities a brand needs to recover, damaged reputation and the importance of internal as well as external comms. […]
December 11, 2012 Transcript of #commschat on trust
Nobody enjoys spending half an hour on hold with a customer service representative, or sending a tweet or an email citing a problem, only to see little to no resolution. Last week’s #CommsChat discussed how poor customer service can lead to a decline in trust for brands and companies. We were joined by Kate Joseph from […]
January 17, 2012 Transcript of CommsChat with James Whatley
On Monday 16 January, we were joined by James Whatley for a #CommsChat discussing engagement currency – a subject of a recent post over at James’ blog: http://whatleydude.com/2012/01/engagement-currency/ To kick-start the discussion, we asked how engagement currency can be defined, and we took a look at Heineken’s recent experiment with QR codes at the Open’er Music […]
January 11, 2012 Transcript of CommsChat with James Wilkins
On Monday 9 January, #CommsChat looked at how events can bring brands to life in front of an audience. We were joined by James Wilkins, joint MD at Logistik, which works on comms, events, campaigns and brand experiences for companies such as Natwest, M&S, and Yorkshire Water. Logistik also worked on the experiential campaign behind the […]
January 6, 2012 #CommsChat with James Wilkins, 9 January 2012
For the first #CommsChat of 2012, we’re going to be thinking about how events can extend your brand and bring them to life in front of audiences. We’re going to be joined by James Wilkins, joint MD at Logistik, which works on comms, events, campaigns and brand experiences for companies such as Natwest, M&S, and […]
