brand

October 5, 2015 #CommsChat on product vs. brand

This week on #CommsChat we’re going to look at the ways that the changing environment and role of business affects brand development. Whether it’s Google’s launch of Alphabet or Logitech’s decision to lose its ‘tech’, brands are constantly having to evolve to reflect their changing product and service offering.  Here are some of the topics […]

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May 19, 2015 Transcript of #CommsChat on audio branding

Last night on #CommsChat we were joined by the @abacademy as we discussed the potential of audio and other multisensory tools in branding. The subject is just beginning to gain traction among brand strategists. The topic will be discussed in more detail at the Audio Branding Awards next week in Berlin.  @FloatDotDigital Audio and video are so […]

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April 24, 2015 #CommsChat on building a brand

While we all know that it is important to create one strong, unified brand that everyone can rally around, it’s not always obvious how to maintain that momentum. This week we’re going to discuss how to build a strong brand in the long-term. How do you know when you’ve achieved a strong brand identity? Who has […]

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March 10, 2015 Transcript of employer brand management #CommsChat

This week we talked about how a strong employer brand can affect your company. We were joined by@EmperorDesign and@TheRethinkGroup who are collaborating with @Communicatemag on a piece of research assessing the strength of employer brand management in the UK and Ireland. Take part in the survey here and you could win an Apple Watch. Here are some of the highlights: […]

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March 9, 2015 Employer brand management #CommsChat

Employer brand management is the shaping of the aspects of a brand identity that make it an attractive place to work so that the company attracts the best talent and delivers better business results. We want to know whether companies are taking control of their employer brand and how successful their current strategies are. We’ll […]

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March 4, 2015 Brand language and corporate tone of voice #CommsChat transcript

This week we spoke about the impact a brand’s use of language can have in the shaping and development of its entire identity. We were joined by industry experts @VerbId Read the highlights here: @AdamFairclough For me, a company’s brand starts with its people. So getting culture aligned to brand and values is vital first step […]

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March 2, 2015 Brand language and corporate tone of voice #CommsChat

This week we’re going to talk about the influence of language on overall brand identity with special guests @VerbID Topics: How important is tone of voice to overall brand identity? What aspects make up a brand’s tone of voice? What are the interesting trends affecting corporate language? Are digital channels having an effect on the language brands […]

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January 13, 2015 Transcript of #CommsChat on brand ambassadors

This week we spoke about the brand ambassador and its power to either propel a company to dizzying heights, or to cause it to plummet through scandal or a poor fit with company culture. Here are some of the #commschat highlights: @NafisaNathani Brand ambassadors need to embody brand values totally. Needs to be authentic and real. Everyone can […]

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January 8, 2015 #CommsChat on brand ambassadors

Justin Bieber is to be the new face of Calvin Klein. He follows a long line of pin-up men including Mark Wahlberg and David Beckham. But how do brand ambassadors gel with the corporate brand? We’ll be exploring that and other topics on Monday’s #commschat. Do brand ambassadors help to sell a product or raise […]

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November 12, 2014 Transcript of #commschat with whisky brands cont.

  Michael LaRocca ‏@MichaelEdits  12h12 hours ago .@CommsChat It would seem that I missed a rather spirited #CommsChat recently. View conversation0 replies0 retweets0 favorites  Reply  Retweet  Favorite More Marion J. Herbert ‏@marionjherbert  14h14 hours ago “Use Orientation to Instill New Values, Attitudes, and Beliefs” #internalcomms #commschat http://onforb.es/10W5xvW  via @micahsolomon Expand0 replies0 retweets0 favorites  Reply  Retweet  Favorite More Musa Aberdeen ‏@MusaAberdeen  24h24 […]

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