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October 7, 2015 Data and marketing: the perfect match
Sean Jackson, CMO, EXASOL The sheer volume of data that is available today has created a new era for marketing and communications. Indeed, business and organisations across the globe continue to produce enormous amounts of data at a staggering rate. This data provides infinite possibilities for marketing departments to truly understand the motivations of those […]
June 11, 2013 Transcript of #CommsChat on blogger outreach
Last week, joined by @hughforth from @theinkybee and @forthmetrics, #CommsChat explored the wide world of blogs. Blogging, as we learned, has a variety of manifestations and can benefit a business in intriguing ways. Check out some of the highlighted tweets from the hour: hughforth 2 Earned media = Trust. Blogs have become a key consumer point of research […]
