B2B

May 2, 2012 Transcript of #CommsChat with Richard Robinson on B2B Marketing

This week on #CommsChat we were joined by Richard Robinson, head of retail and B2B markets and Google, and who sits on the marketing council of the IDM B2B Marketing Conference, to discuss B2B research – best practice techniques, trends, and predictions for the future. You can get a full transcript below, but here are […]

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April 26, 2012 #CommsChat with Richard Robinson from Google on B2B marketing

At #CommsChat, we’re always keen to hear from the experts on topics that aren’t being covered thoroughly elsewhere. The question of B2B marketing is one of those topics – and as international businesses adjust their thinking to focus on transparency and authenticity, how should marketing adjust? This coming Monday on #CommsChat, we’re delighted to have […]

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