B2B

March 1, 2016 Transcript of #commschat on corporate video and visual comms

Last night on #CommsChat we spoke about corporate video with Steve Garvey, chairman at EVCOM (@EVCOMUK), the association behind the Screen Awards. We explored video as an integrated aspect of every social and digital comms strategy. Here are some of the highlights: @_Maira26 @EVCOMUK @CommsChat Emotions are what drive powerful storytelling and this creates clarity and […]

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May 12, 2015 Transcript of #CommsChat on digital and B2B comms

This week’s #CommsChat was on digital and B2B communications. We covered everything from the advantages of digital over other mediums to the specific tools used in B2B communications. Our guest was the MD of digital agency @Rawnet, Adam Smith. Highlights: @Rawnet Forget likes and followers and track engagement. Establish content types and experiment with what gets reaction […]

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May 6, 2015 #CommsChat on digital for B2B comms

Next Monday’s #CommsChat is on digital for B2B communications, our guest is Adam Smith, MD at @Rawnet. Here are some of the topics up for discussion: Are companies making the most of digital in their b2b comms? How can organisations be more innovative with digital? What are the advantages of digital comms as opposed to more […]

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March 25, 2015 Transcript of Advertising Week Europe B2B Forum #CommsChat

Last week we were inspired by the topics and speakers at Advertising Week Europe’s B2B Forum and were joined by Jon Lombardo from LinkedIn, one of the companies represented at the forum on Tuesday 24 March. Read the #CommsChat highlights: ‏@JonLombardo 1b/ We believe the worldwide market to be north of $50 billion for B2B, so […]

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March 19, 2015 Advertising Week Europe B2B Forum #CommsChat

The programme for this year’s Advertising Week Europe is as jam-packed as ever, one of the highlights is likely to be Tuesday morning’s B2B forum, with speakers from LinkedIn, IBM and PwC. Does B2B marketing receive enough investment? What are the challenges of building a B2B brand? What can we learn from B2C campaigns? How will social and data […]

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March 16, 2015 #CommsChat on strategic PR: beyond media relations

This week we’ll be talking about the role of the public relations professional beyond media relations; from crisis communications to social. Read the topics below: How do PR professionals manage influencer relations? What is the PR professional’s role in a crisis? Can media relations evolve to encompass social? What can PR learn from social? How […]

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February 24, 2015 Transcript of digital in corporate communications campaigns #CommsChat

Last night we spoke about using digital for B2B campaigns with @claudiabate from @hotwirepr: @NafisaNathani Brands now realising no distinction b2b and b2c – all about being memorable, striking dialogue & tapping into a truth @claudiabate Digital allows B2B brands to be incredibly targeted in their outreach – this is a massive benefit IMHO @KeithLewisComms If you give […]

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February 18, 2015 Use of digital in corporate communications campaigns #CommsChat

Next week we’ll be joined by @claudiabate associate director @hotwirepr as we look at how digital tools can be used in innovative B2B campaigns. Here are the topics: What are some of the most innovative and cutting-edge ways that digital is being used in B2B campaigns? Are digital communications better suited to some stakeholders than others? IR? Is there […]

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November 13, 2012 Transcript of #CommsChat with Jeremy from PromoVeritas

On this week’s #CommsChat we ran through the issues related to promotions, competitions and prize draws in the digital world. We were joined by Jeremy from PromoVeritas who fielded questions from tweeters. Did you know that there are regulations governing promotions in different countries? Or that 10 to 50% of Facebook clicks are unverifiable? If you […]

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May 15, 2012 Transcript of #CommsChat on communications analytics with Cloud Media Insight and Integrasco

Last night on #CommsChat we delved into an exclusive piece of research, carried out by Communicate magazine and supported by Integrasco, one of the world’s leading specialists in social media monitoring and analytics, and by Cloud Media Insight, the research and evaluation firm. The new survey asked communications professionals how they are using analytics and how they […]

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