advertising

December 19, 2018 Transcript of #CommsChat on Christmas adverts

Our last #CommsChat of 2018 was the traditional Christmas classic on holiday advertising, brand storytelling and best practice  

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December 12, 2018 #CommsChat on Christmas advertising

Our last #CommsChat of 2018 will be the traditional Christmas classic on holiday advertising. We should be joined by a guest who has worked on one of this year’s top adverts. Stay tuned for details. Topics include: What is the process behind the development of a Christmas campaign? How can brands ensure their campaigns align […]

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May 25, 2016 Transcript of #CommsChat on PR and paid media

This week on #CommsChat we were joined by Jim Hawker (@JimJimhawker) and Farhad Koo (@farhadkoo) from Threepipe (@Threepipe) for a chat around PR and paid media. We looked at the increasingly prevalent role played by paid media in digital and social communications, and its relevance to PRs. We also covered the importance of securing paid […]

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July 4, 2014 #CommsChat on World Cup real-time marketing

With the 2014 World Cup nearing its final stages, we’re thought it would be fun to discuss the communications and marketing activity surrounding the event. Brands have upped their game when it comes to real-time marketing and the World Cup has seen some fun, interesting and strategic work. We’ll be joined by online advertising technology […]

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April 9, 2014 #CommsChat on advertising standards

The Advertising Standards Authority, and the regulations surrounding advertising in Britain and the EU, present considerable challenges to agencies and brands. This week, on #CommsChat, we’ll explore the issues these regulations present and how companies can work within them to produce excellent branded content. Topics include: What are some cases of ASA interference in an […]

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March 24, 2014 #CommsChat on Advertising Week Europe

This week’s #commschat will feature Advertising Week Europe. This year, communicators from across the continent have descended upon London for a menu of seminars, events, discussions and networking at BAFTA Piccadilly. Tonight, we’ll discuss: How are advertising events like AWE significant from a communications perspective? What do you think will be the hot topics at […]

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December 10, 2013 Transcript of #CommsChat on Christmas campaigns

Last week, #CommsChat was infested with Christmas cheer. We discussed the comms topic of the month – Christmas marketing campaigns. The holiday season is not all bears and hares, as commenters pointed out. Take a look at the highlights of the hour: ‏@CommsChat The interesting thing is that the general public have now become media critics. […]

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December 6, 2013 #CommsChat on Christmas campaigns

Everyone has a favourite Christmas TV advert, marketing campaign or fundraising drive. On Monday’s #commschat, we’ll take a look at what makes a great campaign great and how Christmas adverts can fail. Spectacularly. Topics include: What strategies can you use to make a campaign stand out at Christmas? What makes a Christmas campaign successful? Why […]

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