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September 18, 2012 Transcript of #CommsChat with Richard Millington on Community Management

Last night on #CommsChat we were joined by Richard Millington, founder of Feverbee, an online community consultancy, who’s worked with the United Nations, the Global Fund, and BAE Systems among others.

We covered topics such as building and working with online communities, how to participate in a community without interfering and what gives someone the right to join the conversation.

You can read a full transcript below, but here are some of the tweets we pulled out over the course of the hour:

Richard Millington  A community takes years to develop, not months, prepare for the time it takes and set realistic expectations. Social media presence is like penis size, it’s what you do with it that counts.

Steven Murgatroyd  The ‘build it and they will come’ philosophy is flawed. You have to go where the interest and appetite is present!

Leanne Rice if you’ve earnt the trust of your community, they endorse you. And super fans are 3x more likely to influence purchase decisions

Richard Millington  You don’t earn the right before you join, you simply begin and participate in a way that always adds value

And here’s the full transcript from the hour: COMMSCHAT 17 September

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