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December 3, 2012 #CommsChat 3 December – Rob Bonn on content marketing

Tonight on #CommsChat, we’re delighted to welcome Rob Bonn from Seven as our guest. Seven recently took home the Grand Prix, as well as two other awards, at the International Content Marketing Association Awards; fittingly, tonight we’re going to be discussing content marketing.

Content marketing agencies produce content for client brands across multiple channels and in multiple sectors. Tonight, we’ll hear from Rob some more of the specifics about how the industry functions and where it might go in the future.

Topics up for discussion this evening include:

  • Has content marketing increased in prominence in recent years?
  • Is content marketing mainly useful for internal audiences?
  • What sectors have led the way in terms of adopting content marketing?
  • What do you think of comparisons between content marketing and “brand journalism”?
  • What does the future look like for this industry?

Join us this evening. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Molly by email or Twitter if you’ve got ideas.

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