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August 13, 2012 Post-Olympics #CommsChat 13 August: This is for everyone?

Tonight, as the country collectively slumps following the past two weeks of sporting excitement and national enthusiasm, we’re taking a look at some of the most interesting research to have come out of the 30th Olympiad.

We’ll be joined by James Endersby from Opinium (@OpiniumResearch), Tony Burgess-Webb from Sociagility (@tbw1), and Wendy Hein, Lecturer in Marketing at the School of Business, Economics and Informatics, Birkbeck (@HeinWendy).

Opinium Research is today releasing its findings about the brands sponsoring the Olympics and about government promises before and after the Games: you can read up on this here.

Meanwhile, Sociagility has been tracking the ‘Socialympics’, as they’ve dubbed the Games, measuring the social media activity around London 2012. You can take a look at their results here. And Dr. Wendy Hein, who works on research in marketing and consumer culture, will be bringing an analytical perspective to bear on how the Games have been viewed and communicated across the globe in terms of branding and discourse.

Topics for this evening include:

  • Did the official sponsors and partners of the Olympic Games see a surge of brand awareness and activity?
  • Was London 2012 the first true Socialympics, as predicted?
  • Did the Olympics have a positive effect on perception of the government? Were the government’s promises of legacy and inspiration credible?
  • What can brands learn from this Olympics? Both about activation over social media and more traditional forms of comms?
  • Who took home comms gold from London 2012?

Everyone is welcome to take part in #CommsChat. We kick off at 8pm (UK time) and the conversation usually lasts for about an hour. You can track the chat right here on our site, or simply by searching for #commschat within Twitter.

If you can’t make it, a transcript will go up tomorrow morning showcasing the chat.

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