Expert views and opinions on all aspects of communications

March 1, 2017 The A-B-C of social enterprise communications

Simon Francis, founder member, Campaign Collective Social enterprises play a unique role in society – and social enterprise communications needs to be equally bespoke. For most brands and businesses, communications is ultimately measured in sales; the activity put in place needs to communicate the benefits of the goods or services on offer. While this is […]

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April 12, 2016 Make HR Visible

Tony Glass, VP and general manager, UK & EMEA, Skillsoft Traditionally, the top table is reserved for those who seem to make the largest contributions to the bottom line – something which HR has always had difficulty proving quantitatively. Though the situation is changing – Forbes last year argued that the chief human resources officer […]

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December 14, 2015 Is gender equality the new reputation driver?

Rachel Friend, MD, Weber Shandwick, London After decades of women demanding equal representation, it seems there’s still a long way to go when it comes to a seat in the C-suite. At Weber Shandwick, we believe gender equality is an emerging driver of company reputation, and will only become more powerful in years to come. […]

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October 7, 2015 Data and marketing: the perfect match

Sean Jackson, CMO, EXASOL The sheer volume of data that is available today has created a new era for marketing and communications.  Indeed, business and organisations across the globe continue to produce enormous amounts of data at a staggering rate. This data provides infinite possibilities for marketing departments to truly understand the motivations of those […]

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September 28, 2015 10 TIPS FOR INTEGRATING INTUITIVE SOCIAL COLLABORATION TOOLS INTO CORE BUSINESS PROCESSES

Mark Guk, senior developer, Itransition Large companies with dispersed offices and complex internal structures depend on effective collaboration. But even though enterprise collaboration tools are adopted by most businesses, enterprise social networks (ESNs) often become abandoned and unused, or transform into gossip meeting spaces where little business is conducted. Below are 10 tips that can […]

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