Expert views and opinions on all aspects of communications
April 12, 2016 Make HR Visible
Tony Glass, VP and general manager, UK & EMEA, Skillsoft Traditionally, the top table is reserved for those who seem to make the largest contributions to the bottom line – something which HR has always had difficulty proving quantitatively. Though the situation is changing – Forbes last year argued that the chief human resources officer […]
December 14, 2015 Is gender equality the new reputation driver?
Rachel Friend, MD, Weber Shandwick, London After decades of women demanding equal representation, it seems there’s still a long way to go when it comes to a seat in the C-suite. At Weber Shandwick, we believe gender equality is an emerging driver of company reputation, and will only become more powerful in years to come. […]
October 7, 2015 Data and marketing: the perfect match
Sean Jackson, CMO, EXASOL The sheer volume of data that is available today has created a new era for marketing and communications. Indeed, business and organisations across the globe continue to produce enormous amounts of data at a staggering rate. This data provides infinite possibilities for marketing departments to truly understand the motivations of those […]
September 28, 2015 10 TIPS FOR INTEGRATING INTUITIVE SOCIAL COLLABORATION TOOLS INTO CORE BUSINESS PROCESSES
Mark Guk, senior developer, Itransition Large companies with dispersed offices and complex internal structures depend on effective collaboration. But even though enterprise collaboration tools are adopted by most businesses, enterprise social networks (ESNs) often become abandoned and unused, or transform into gossip meeting spaces where little business is conducted. Below are 10 tips that can […]
October 4, 2011 Social media in the workplace and employee communication
Social tools are everywhere. Some companies try to restrict access to these tools for fear of what their employees may say, about the company, about each other and about the customer. Why do companies persist in employing people they clearly don’t trust? I wish I knew the answer. And as fast as the company blocks access to Facebook, Twitter, Foursquare and more, employees arm themselves with smart phones and tablets and step outside the restricted zone. Control is increasingly becoming an illusion.