Expert views and opinions on all aspects of communications

April 24, 2018 Why internal comms has a role to play in building positive employee experience

Millennials have begun to take over the workforce. Organisations need to know how to stimulate, engage, and retain this extremely sophisticated class of employees, says Rubain Manzoor, content marketing manager at Contact Monkey. Organisations have been slow to learn but are finally catching up on the importance of investing time and resources into creating strong […]

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March 15, 2018 Mailrooms, the forgotten facility?

  The first quarter of 2017 saw the UK’s private sector outsourcing market record its strongest quarterly performance in five years. There remains, however, one essential component of corporate performance that is generally overlooked, says Mark Calladine, sales director at CMS Network. Despite the proliferation of digital tools, mail remains a critical part of the […]

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March 20, 2017 Digital dieting: getting the right balance of tech in our lives

Mindshare’s futures director, Jeremy Pounder, recently ran a #CommsChat on digital dieting, which I would like to pick up on a bit more. The topic emerged as part of Mindshare’s recent trends report, which was the result of extensive consumer research that revealed people are striving to achieve the right balance of technology in their […]

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March 13, 2017 The impact of GDPR on the PR industry

Robert Bownes, director of communications at data science and intelligence marketing company, Profusion The EU’s General Data Protection Regulation (GDPR) is a series of new rules governing marketing data. In particular, the need for ‘explicit consent’ from the recipient of a marketing message, and for this consent to be ‘verifiable’ – i.e. the company doing […]

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March 9, 2017 Crisis comms, definition and best practice

Ella Minty, reputation management and stakeholder engagement director This comment piece first appeared on the CIPR’s news site, Influence. Recently, @CommsChat moderated a very interesting Twitter chat on crisis communications. The questions they asked were rather interesting and, I could argue, not quite typical for such a topic. Usually, when we speak about crisis communication […]

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