Expert views and opinions on all aspects of communications

March 20, 2017 Digital dieting: getting the right balance of tech in our lives

Sophie Harding, research and insights director, Mindshare Mindshare’s futures director, Jeremy Pounder, recently ran a #CommsChat on digital dieting, which I would like to pick up on a bit more. The topic emerged as part of Mindshare’s recent trends report, which was the result of extensive consumer research that revealed people are striving to achieve […]

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March 13, 2017 The impact of GDPR on the PR industry

Robert Bownes, director of communications at data science and intelligence marketing company, Profusion The EU’s General Data Protection Regulation (GDPR) is a series of new rules governing marketing data. In particular, the need for ‘explicit consent’ from the recipient of a marketing message, and for this consent to be ‘verifiable’ – i.e. the company doing […]

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March 9, 2017 Crisis comms, definition and best practice

Ella Minty, reputation management and stakeholder engagement director This comment piece first appeared on the CIPR’s news site, Influence. Recently, @CommsChat moderated a very interesting Twitter chat on crisis communications. The questions they asked were rather interesting and, I could argue, not quite typical for such a topic. Usually, when we speak about crisis communication […]

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March 1, 2017 The A-B-C of social enterprise communications

Simon Francis, founder member, Campaign Collective Social enterprises play a unique role in society – and social enterprise communications needs to be equally bespoke. For most brands and businesses, communications is ultimately measured in sales; the activity put in place needs to communicate the benefits of the goods or services on offer. While this is […]

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April 12, 2016 Make HR Visible

Tony Glass, VP and general manager, UK & EMEA, Skillsoft Traditionally, the top table is reserved for those who seem to make the largest contributions to the bottom line – something which HR has always had difficulty proving quantitatively. Though the situation is changing – Forbes last year argued that the chief human resources officer […]

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