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August 20, 2012 Getting it wrong [and right?]

This week, on #CommsChat we’ll be considering the communications missteps of things like the Lyme Regis tourism campaign, Tesco/Asda branded water and the Department of Education’s decision to sell off school playing fields in a post-Olympics Britain. We’ll also discuss the good, the bad and the ugly of the communications industry in 2012.

• Did the Olympics set the bar too high for communications in 2012 and beyond? Will communications have to change in response?
• Does a formal education in public relations and communications help or hinder when actually doing the job?
• Who are the top-three global players in the communications world today?
• How will changing technology continue to impact communications after the Socialympics?
• What effect does bad communications have on an industry, business or government programme?
• What do recent communications failures say about Britain’s ability (or lack thereof) to capitalise on the Olympic buzz?

#CommsChat takes place every Monday evening on Twitter from 8 to 9pm (UK time). You can take place here, or simply search in Twitter for the hashtag. A transcript will go up on Tuesday morning.

Everyone is welcome to take part in #CommsChat and we look forward to hearing your opinions. And we’d love to hear your suggestions for upcoming topics – what should we be covering? Tweet us or email Molly Pierce.

: communications, education, London 2012, Olympics, tourism