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April 22, 2013 Gamification. Lipstick on a pig?

Wikipedia sums up gamification with the following definition:
Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems.

For many, gamification is a tool for brands to engage with customers. However there are many other instance where gamification has been employed – internal comms and public health spring to mind.

Tonight’s CommsChat welcomes Speed Communications’ director, John Brown (tweeting as @brownbare) our expert guest on gamification.

Tonight’s topics will cover,

  • What role can gamification play in communications?
  • What are the key ingredients in getting gamification right?
  • Any great gamification campaigns?
  • Is gamification a fancy way of putting lipstick on a pig?
  • What role does feedback play in gamification?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.


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