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This week's chat

March 9, 2015 Employer brand management #CommsChat

Employer brand management is the shaping of the aspects of a brand identity that make it an attractive place to work so that the company attracts the best talent and delivers better business results.

We want to know whether companies are taking control of their employer brand and how successful their current strategies are. We’ll be joined by @EmperorDesign and @TheRethinkGroup on this week’s #CommsChat as we try to understand how a company can best manage its employer brand.

  • What is employer brand? Why is it important?
  • Who creates and upholds the employer brand?
  • Should employer brand management be a strategic consideration?
  • What is the single most important factor when building an employer brand?
  • How should you communicate brand values and company culture to your employees?
  • How can you measure the effectiveness of your employer brand strategy?

If you’d like to take part in our Employer Brand Management survey, and be in with the chance of winning an Apple Watch, click here.

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.

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