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This week's chat

November 5, 2014 #CommsChat with whiskey brands

This week, we have a #CommsChat special looking at communications among whiskey brands. We have a number of guests who will discuss their experiences and strategies including: Cath Jeffries, group account director on Tullamore D.E.W at We Are Social (@cathjeffries), Paula McNulty from Weber Shandwick’s Glenmorangie team (@WSScotland), Richard Southon, Business Director, Jack Daniel’s for Communicator (@CommunicatorHQ) and more.

Topics we’ll address include:

  • How have whiskey brands changed their communications strategies to embrace social media?
  • What role does creativity and quality content production play for whiskey brands?
  • How do brands differente themsleves in a crowded market?
  • How does consumer’s brand experience plays into communications?
  • What the future will look like for whiskey brands? What changes will arise as a result of new markets and changing technologies?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.

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