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This week's chat

September 8, 2011 #CommsChat with Richard Huntington on ‘Brand Cameron’

This Monday’s #CommsChat will be hosted by Richard Huntington, director of strategy at Saatchi & Saatchi. The starting point for the discussion is ‘Brand Cameron’, a brand-new piece of IP – you can download the PDF now, and it will ultimately be located on Saatchi & Saatchi’s website.

As conference season gets into gear, we’ll be looking at what’s missing from Cameron’s personal and political brand – where has it gone wrong? And can it be put right? Cameron came into power owing to a combination of factors, such as public disillusionment with Gordon Brown’s leadership and a desire for societal change – but have any of these issues been resolved? And is his brand strong enough to lead the country? As always with politics, these are controversial waters, so we’re expecting to see some interesting points being raised on political branding and the success or failure of Brand Cameron.

We’ve listened to the feedback from last week’s relaunch, and you’ll see some updates to the new site which will hopefully make it even easier to take part. #CommsChat with Richard Huntington will take place on Monday 12 September at 8pm BST, right here. We hope you can join us.

Topics up for discussion on Monday night will include:

– What’s wrong with Brand Cameron? And how have recent events, such as the phone-hacking scandal and the riots, complicated matters?

– Has Cameron’s political brand been compromised by the vagaries of a Coalition Government?

– Is Cameron’s focus on opposing the previous Government and the deficit he inherited stopping him from articulating a clear political vision?

– How can Cameron get the electorate to believe that he’s providing genuine leadership?

– What does Brand Cameron’s difficulties and potential mean for the overall brand of the Conservative party?

About Richard:

Richard Huntington joined Saatchi & Saatchi in January 2008. Huntington is charged with delivering strategic solutions, effective creative ideas and senior counsel to clients. He reports into Robert Senior and sits on the UK board.

Huntington is probably best known for his work on Tango, Iceland and Sky and writes an advertising blog at www.adliterate.com.

Prior to joining Saatchi & Saatchi, for the latter part of 2007, Huntington ran his own strategic consultancy advising clients and traditional and digital agencies. Before then, he was Planning Director at United London, formerly HHCL, for six years before it closed in April 2007. He joined HHCL in 1997. Huntington joined HHCL from AMV where he spent four years. Prior to AMV, Huntington was at direct marketing agency BHWG, now Proximity.

Huntington sits on the management committee of the Account Planning Group in the UK, chairs the judges for the APG Creative Strategy Awards and is a member of the IPA Strategy Group.


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