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This week's chat

January 6, 2012 #CommsChat with James Wilkins, 9 January 2012

For the first #CommsChat of 2012, we’re going to be thinking about how events can extend your brand and bring them to life in front of audiences.

We’re going to be joined by James Wilkins, joint MD at Logistik, which works on comms, events, campaigns and brand experiences for companies such as Natwest, M&S, and Yorkshire Water. Logistik also worked on the experiential campaign behind the launch of the new Ford Focus in 2011, which took in competitions over social media, live music, and multi-platform marketing – you can see content from the launch at http://www.facebook.com/fordfocus.

Monday’s chat will take place from 8 to 9pm (UK time), right here at: http://commschat.com/commschat-now. Or join in via Twitter and make sure to use the #commschat tag.

Topics for the chat include:

– What are the best live events that brands have put on recently?

– How can you use events to reach internal audiences as well as for marketing purposes?

– Do live events still have a place when it comes to talking to investors?

– How can social media help with the planning and execution of brand experiences?

– What are the pitfalls to be wary of in events for a brand?


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