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December 5, 2011 #CommsChat with Charlie Almond on brands and London 2012

On Monday 5 December, #CommsChat is looking forward to an event that seems set to dominate much of 2012 in the UK: the London 2012 Olympic and Paralympic Games.

Starting at 8pm UK time, we’ll be discussing how brands can make the most of the opportunities provided by the global audience that the Olympic and Paralympic Games will draw. We’ll be joined by Charlie Almond, a senior account director at Hill+Knowlton Strategies Sports Marketing and Sponsorship – the H+K Sports team works with global sports brands on their engagement and brand strategies and is busy gearing up for a very busy year in 2012 that will take in the UEFA Euro 2012 competition as well as the Olympics.

Topics for tonight will include:

– How prepared are UK organisations for the London 2012 Olympic and Paralympic Games?

– What do sponsors need to focus on over the next six months to maximise the opportunities and exposure for their brands?

– Is it too late for organisations to start to incorporate London 2012 into their brand strategies now?

– How will these games differ from previous Olympics in terms of the way sponsors get their messages across?

– What’s the best way for a small brand to build awareness through association with London 2012? Is it by gambling on an unknown with medal potential, or another route?

As ever, everyone can take part in #CommsChat, simply by using the hashtag or following the stream at http://commschat.com/commschat-now. #CommsChat will last for an hour, and a transcript will go up on Tuesday morning. We hope to see you online!

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