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October 29, 2012 #CommsChat tonight: Rise of the tablets

Tonight on #CommsChat, we’re going to be discussing the new wave of tablet computers and what they mean for professional communicators.

Is pen and paper now completely obsolete? Are tablets replacing laptops? Is hybrid computing the way forward? Tablets may have seemed like the stuff of sci-fi for many years – but Apple has now sold 100 million iPads, and there are equivalent devices, both maxi and mini, carving out footholds in the market.

Topics up for discussion tonight will include:

  • What does increased competition in the tablet industry mean for app producers, designers, social experts and others?
  • Has the market reached saturation point?
  • How are tablets superior to laptops and desktops for comms professionals?
  • Does tethered computing have a future?
  • Surveys have shown that click-through rates on tablet advertising is significantly higher than on mobile. Is this still a valid way of measuring engagement?

#CommsChat takes place from 8-9pm (UK time) every Monday evening (with the odd exception).

Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Molly by email or Twitter if you’ve got ideas.

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