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July 4, 2014 #CommsChat on World Cup real-time marketing

With the 2014 World Cup nearing its final stages, we’re thought it would be fun to discuss the communications and marketing activity surrounding the event. Brands have upped their game when it comes to real-time marketing and the World Cup has seen some fun, interesting and strategic work. We’ll be joined by online advertising technology specialist Criteo’s SVP of marketing and communications, Kathleen Schneider (@kasaug6).

Topics for Monday’s chat include:

  • What’s changed since the world found out “You can still dunk in the dark”?
  • What impact does being a sponsor have on brand perception and positioning? Does sponsorship matter in a world of digital communications?
  • What are the most effective tools for promoting real-time marketing (video, Twitter, traditional advertising)?
  • Who have been the most effective brands throughout the World Cup?
  • What impact does effective real-time marketing have on audiences?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.


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