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September 16, 2016 #CommsChat on why the simplest idea might be a lazy concept

This week on #CommsChat we welcome special guest Andy Bolter (@andybolter) of ideas agency Yes&Pepper (@yesandpepper) to discuss the concept of idea generation – and why the simplest idea might also be the laziest. We will cover how to simplify complex ideas, how to foster productive thinking space, and who the best people to involve in the idea-generating process are.

See the topics here:

  • How can communicators make complex ideas seem simple to clients and customers?
  • Can the first idea be the best idea? How can one tell?
  • When do good ideas strike? How can you foster good thinking spaces or times?
  • Expectations are more complex and ideas more abstract – how can communicators make sure their ideas are relevant?
  • Who should get involved in the process of generating ideas?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.


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