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November 20, 2017 #CommsChat on PR and trust in institutions and business

This week on #CommsChat, we’re looking at how institutions and business can establish trust and build their reputation in a climate increasingly hostile to external influence. We’ll look at the relationship between trust and corporate governance, what companies are doing right or wrong to help build trust between stakeholders and how clarifying internal authenticity is often the first step to affirming an institution’s commitment to trust. Follow @CommsChat on Twitter and use the hashtag #CommsChat to get involved.

The topics are:

  • Has trust in institutions, specifically government and business, declined? Why?
  • Can PR contribute to building trust in institutions? How?
  • What role does PR play in relationship building and reputation for business?
  • What can institutions/biz do to encourage and foster internal authenticity?
  • How can business use communications platforms effectively in an era of mistrust? What are some good examples?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to Storify on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Amy at amy.sandys@communicatemagazine.co.uk or contact us on Twitter with any ideas.

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