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March 22, 2013 #CommsChat on third sector rebrands

Last week Communicate magazine’s Transform Awards celebrated the best in European rebranding. One of the programme’s strongest categories was the charity and non-profit sector. #CommsChat asked some of the winning organisations to be guests on Monday’s chat.

The Alder Hey Children’s Charity’s (@alderheycharity) bronze award-winning rebrand was carried out by USP Creative (@USPCreative), who will both join in on the chat. Paul Middlebrook from The Allotment (@AllotmentBrand) oversaw The Donkey Sanctuary’s gold award-winning rebrand.

The topics we’ll cover include:

• Within the third sector, how do communications vary depending on the type of organisation?
• What factors influence a charity’s decision to and process of rebranding?
• How can charities attract media coverage for a rebrand?
• What benefits does a rebrand have on a non-profit organisation?
• What impact does design have on the rebrand and subsequent prevalence of a non-profit?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.

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: #CommsChat, branding, brands, charities, health, non-profit, PR, rebrand, third sector, transform