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October 30, 2015 #CommsChat on the value of partnerships

Next week on #CommsChat we’re going to talk about the numerous ways that partnerships and sponsorships can be used to benefit all parties involved. From charity partnerships to creative collaborations, partnerships help businesses meet their goals and enrich their brands. Next Tuesday, 3 November, Communicate magazine and the Corporate Engagement Awards are hosting Collaborate, Activate, Communicate, a half-day event where previous awards winners will share their partnership and collaboration success stories. Speakers include; Boots and Macmillan, Coutts and the National Portrait Gallery and The Fresh Olive Company and Veris. More information here.

  • What types of partnerships are there?
  • How can partnerships be lucrative?
  • How can a partnership strengthen or reinforce brand values?
  • What are the benefits of charity partnerships?
  • What are the potential risks of a corporate partnership?
  • What are some of the best examples of brand collaboration?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning. We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or on Twitter if you have any ideas.


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