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This week's chat

February 5, 2015 #CommsChat on the value of media relations as a skillset

This week we’ll discuss the value of media relations as a skillset with special guests @NafisaNathani and @AlexSingletonUK Here are some of the topics we’re looking to cover:

  • How important are media relations skills in PR? On our road to professionalization is this skillset becoming undervalued?
  • What is the most important quality a PR professional can demonstrate?
  • What does it mean to be able to manage media relations?
  • Publicity model of PR: What is media relations? Is it having a little black book of contacts?
  • Has digital decreased the value of strong media ties?
  • Do businesses invest enough in their corporate communications teams?
  • In five years’ time, what will be the most important skill for any PR professionals to have under their belt?
  • Content vs amplification. What is more important content or amplification or does this tension not exist?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.


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