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January 25, 2013 #CommsChat on the great online/offline divide

Why do online companies cherish print coverage? Why did eBay go head over webpage for pop-up shops this Christmas? Why have Amazon Lockers invaded your local supermarket? Discuss the answers to all that and more on a #CommsChat with Phil Borge (@philborge), associate director of Threepipe.

Take a look at the topics here:

  • How is PR for an online brand different than PR for traditionally offline companies?
  • What is the value of print media coverage for online brands?
  • What role does SEO play in the PR efforts of an online brand?
  • Why do online brands seek physical offline properties (ie, pop-ups, Amazon lockers)?
  • Would there be a benefit to online companies in purchasing flailing offline retailers in order to boost their offline presence?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you’ve got ideas.


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