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This week's chat

October 10, 2014 #CommsChat on Tesco and crisis communications

This week we’re going to be discussing Tesco’s ongoing crisis. We will discuss the way that the situation has been handled thus far, and debate the best way forward for this major brand. Guests to follow.

  • Has the situation been dealt with well up until now?
  • Is the strength and history of the Tesco brand enough to keep it from going under?
  • How should the new leadership team move forward?
  • How can the brand evolve beyond this?
  • How can companies best safeguard against this kind of crisis? How much of this is brand?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.


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