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This week's chat

May 31, 2019 #CommsChat on social media planning and strategy

This week on #CommsChat, we’ll be joined by Natasha Holloway (@Natasha_H), head of marketing services at Hotwire. She’ll be discussing social media strategies, writing a social media brief and how to get social right on a budget. Topics include:

  • What challenges exist when planning a social media strategy?
  • How do you set up and run a social hub function? What does that mean?
  • How and when should you introduce a paid budget into a social media strategy or brief?
  • What is the best way to determine aims and objectives for a social media plan? What considerations are there when approaching objective setting?
  • Should companies use their executives on social media? Why or why not?

Join us! We tweet from @CommsChat and #CommsChat takes place every Monday, from 8-9pm GMT. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will be posted to on Tuesday morning. We’d love to hear your suggestions for future topics – please get in touch with Brittany via Twitter or email or contact us on Twitter with your ideas.

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